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� -�- - _- ; . r� —. .�-_ �:: r.=�: : �; : , r_ -� . _ _ . . .— ._.__ � �_ - ___ _ _ � , . . Y =--. . _ � <br />" I <br />�t17TAGiMENT A <br />City of Moundf Vi�w <br />Mark�tinq 'PIQn <br />Introductior� <br />♦ Some of the most consistent feedback that �vas received from <br />residents durinb the F'ocus 2000 visiorung process in 1993 was the <br />urbency to enhance the image of the City of Mounds View. As a <br />result in September of 1994, a Vlarlceting Task I'orce was created by <br />the Economic Development Authority(EDA) to focus on developin; <br />a comprehensive marketing program for the City. The Marketing <br />Task Force was charbed with developing procedures for marketing <br />the benefits of the Ciry to businesses and generatin� image <br />enhancement tools for the beneral public. <br />T•ask Force Nlembers <br />"1 he impfemencatron <br />o f a crearrve <br />successful marketing <br />program Wilf carry <br />the City into the nekt <br />centurg With a <br />reputation as a <br />cooperative, <br />progressr0e <br />communitq" <br />--Focus 2000 <br />Inivating the participation of diFferent interests and talents was key in the selection of a creative taslc force <br />made up of five business representatives and three residents, each �vith varying degrees of marketing and <br />commurucations expernse. <br />♦ Nlel Brandl <br />resident and owner of a printing company called PrintMaster <br />♦ Susan Fisher <br />resident and marlceting representative �vith General Mills <br />♦ Sheri Grone <br />Paster Enterprises - i�Iarlcering Director for Mounds View Square <br />♦ Charlie Hall <br />O�vner of vlermaid Supper Club - years of marketing experience in the entertairunent <br />business and as a business owner. <br />♦ Dan Hall <br />l�Iermaid Supper Club - debree in communications applying e.Ypertise marketing <br />restaurant, bowlin� center and night c1ub. <br />♦ Debbie Hamernick <br />Svsco vliruiesota, Vice President of I-iuman Resources and I�IIS <br />♦ Beverly Kontola <br />Libertv Check, vlarlceting Operations Director <br />a Debra Um�ui <br />resident �vith vast e�-perrise in t�ie desi�n and producrion of company brochures. <br />The task force held seven meetin�s since October of 199�. The follo�vinQ report includes the collaborative <br />re�,omrnenclat.ions h orn rhe �T�u•l:etin:,r Tasl: Force for inFormarion to be incluclecl into the Citv of \-lounds <br />Vie�vs cumprehensive Vt�u•l:ean� Pro��i��n. These recommendauuns are onlv the starring point of tl�e fi�ll <br />pro�n•am and. if approved bv the Economic Development Aiir�ionty, implementation should be;in in the <br />second qu�-ter of 1995. <br />