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�_—_�_ �__. . _. _ . _.. _ — _ __ __"�3ad... .__�__ .d�._�_� -_�..�__�. �_ 1'-- — �_ _.'.�.�Ra...:. � _ __ .� ,.. . . _ .. .�.� . <br />l�7TACHMENT .A <br />'Proqramr <br />C��nrr��snicatione�-�Nark¢ting Mat¢ria/1 <br />Objective: <br />To increase communication �vith the public re�arding City services and pro� ams and the <br />con�unity of Nlounds View. <br />Strate� es: <br />♦ Evaluate current communication and marlceting materials and their distnbution to ensure <br />coorclinated, informative, professional materials whie:h send a message that "We talce pride in our <br />community and care about the residents and businesses." <br />Resident Guide <br />Concept: <br />Improve and e.Ypand the producrion process, ciistribution and information prc-�vided. <br />Execution: <br />Overalllmprovements <br />♦ Talce the rime to mat�e sure that all pages are neady sta�bered, use Pastel colors and bold <br />headings to provide for an easy to read, amactive packa�e of materials. <br />♦ Use the services of volunteers to assist �vith the producaon of the guides. <br />♦ Update information on a annual basis, incorporaring vital changes quarterly. <br />SpeciFic Irr�provements.• <br />♦ Continue to keep the current format �vith ptill out sheets. This is both cost effective and <br />easy to read. <br />♦ History Section - expand this section and note that the complete history book is avail.able <br />at City Hall and the local library. <br />♦ Provide a separate section re�arciin� cable infoimation - what channel, �vhat is televised, <br />schedule of pro� ams, etc. <br />♦ Include a pull out street map. EZ-plore produ��tion with the assistance oF advertisements <br />liom local retail businesses. Designate City Hall, parlcs and ;olf course. <br />♦ Include a list of busuiesses. <br />e rl�lu-ou��h busines7 spon5orsliii�, iri�luele �i �oupun toi• a ��ame of �Volf and/or lesson L'oi• n��v <br />residen�. <br />♦ Chan�.;e arles of h��adinvTs to be more of an attenrion ��etter. Esamples include: Chan�e <br />"Voter lnformarion" to '�hy Vote?", 'Directo�v of Services' -°Questron� - rins�vers', "Fire <br />Dr�•p�ii-mlent.� - "Tn r.o-lse ��f a E�ir��" <br />♦ Incluc:ie contac.t names «-itfi departinents under rhe 'Quicl: Reference Guide'. People �u�e <br />less intinuclate�l to call �vhen they have a sper_ific person thev <�an tallc eo. <br />♦ Include locator maps for -'Places of 1�orship' and 'Schools' Sections. <br />♦ tlrrange Places of �Torship by denomination. <br />� <br />