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il _.: __ _ < : _ . z F_- - --- -- -- - `-- --- _ _-_ `__. <br />y 1_____ _ _ <br />r - _: : =-': - - _ _ : „ , _ _ <br />F -` - `- <br />i Principal 5hopping Area: <br />Respondents were asked: <br />Jhat is the lacation of your princi- <br />pal re ail shopping area? <br />A majority of residents cited Northtown Mall: <br />NONE.......................................2% <br />MOUNDS VIEW SQUARE ........................Z3% <br />NORTHTOWN .................................51% <br />OTHER....a ......................o..e..o....2% <br />ROSEDALE ...............e.................. <br />15% <br />NEW BRIGHTONe............o ...............vo4% <br />NEWMARKET ................ ................4% <br />Mounds View Square attracted roughly ane-quarter of the city. <br />Several of the mall had established market segments within Mounds <br />View: <br />Mounds View Square was the choice of under <br />30,000 yearly income households, and precinct <br />2 residents <br />Northtown Mall was the favorite of under 209 00 <br />yearly income households <br />Rosedale attracted over 50,000 yearly income <br />households <br />Mounds View, through Mounds View Square, was retaining the <br />loyalty of a definite segment of the city population: moderate <br />to lower income and precinct two residents. <br />General Shopping Behaviors <br />Interviewees were asked to estimate the praportion af their <br />shopping undertaken within the city: <br />Overall, about hor+ uch af your <br />retail purchases do you wake in Mounds <br />Viea -- virtually all, ost, some, or <br />little to none <br />Less than one-quarter of the residents reported making most or <br />all of their retail purchases in Mounds View: <br />60