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--, . <br /> ,, <br /> • A ticipate Evolution <br /> What worked in the past may not work in the future. Although end-to-end <br /> shopping centers have become the norm along many suburban arterials, <br /> no one seriously believes that this format represents the most convenient, liv- <br /> able, or efficient long-term arrangement. What then should the evolving pattern <br /> of strip development look like in the coming decades? <br /> The retail environment is changing rapidly as it looks for ways to stand out in a <br /> crowded marketplace and meet the expectations of increasingly sophisticated <br /> and jaded consumers. Intense competition from new shopping destinations and <br /> the threat posed by nonstore shopping alternatives have retailers constantly <br /> looking for new formats, innovative combinations of stores and entertainment, <br /> mixed uses, and unusual retail environ- <br /> . <br /> 4 4111 <br /> - . _ i ments and experiences. Increasingly, <br /> -4'• ` ` ,� i6 retail development is reconnecting <br /> . j . V, " with the larger community around it, <br /> kB s " 4 , becoming integrated into a total desti- <br /> "' i / ,,; nation where people can participate <br /> _ t, .� even when they are not shopping. <br /> ` 4, 1-0,,. •• i :4 <br /> 9 <br /> ''''4104/'"'"1 . These fundamental chanes are being <br /> °a >' driven by market demographics that <br /> . •` ` are evolving as rapidly as the retail <br /> environment. The population is aging. <br /> At the same time, younger people <br /> -‹ f m; remain single longer, or many choose <br /> ,, ,. a single lifestyle or single parenthood. <br /> ' ,, , Those who marry tend to choose a <br /> two-career and two-income standard of <br /> " living. And increased immigration, with <br /> - tYmany new people from diverse cultural <br /> backgrounds, is resulting in more cos- <br /> k mopolitan expectations. In response to <br /> Z this demographic sea change, retailing <br /> can be expected to take on a new face <br /> 00 <br /> in place of the freestanding retail <br /> strips that were designed for a differ- <br /> ent time and a different consumer. <br /> i . 1 x The new face of retailing will not <br /> & ,t appear overnight. However, as land <br /> 8 = values, densities, and congestion <br /> 4 <br />