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'a w Ithe Market
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<br /> AII strips are not created equal. Each is at a different point in an evolution-
<br /> ary continuum that leads over time from a single low-density strip center
<br /> to a complex mix of strip malls, power centers, regional malls, community cen-
<br /> ters, stand-alone big-box stores, and other commercial activities. In some cases,
<br /> this process is short-circuited by more competitive locations or changing demo-
<br /> graphics. Some strips stop growing, deteriorate, and never reach their anticipat-
<br /> ed potential.
<br /> Specific solutions for an individual strip will vary widely
<br /> 0/!1111. 11121depending upon the market; what will work in one type of
<br /> '4strip may not be possible in another. Suburban strips with-
<br /> -� == out regional access will most likely reflect the demograph-
<br /> {k-110,,,:,,0„ ics of the immediate trade area today and in the future,
<br /> x A - while those with regional access generally will serve multi-
<br /> 1 ple markets and have the potential to provide a more
<br /> diverse retail mix in terms of product offerings and price
<br /> z points. An understanding of which markets are accessible
<br /> col and a realistic view of how these markets can best be
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<br /> '. .I ), s= rt ' g served should guide revitalization and development plans.
<br /> " ` Planning for the future of a suburban strip requires that a
<br /> community know its market and understand its unique
<br /> potential. The following assessment should be made:
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