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Item No. 6C <br /> Meeting Date: January 18, 2008 <br /> Type of Business: EDC <br /> City of Mounds View Staff Report • <br /> 11111.11111111111111. <br /> To: Economic Development Commission <br /> From: Heidi Steinmetz, Economic Development Specialist <br /> Item Title/Subject: Discuss Public Communications and Marketing <br /> Background: <br /> The City of Mounds View does not have a comprehensive public communications <br /> or marketing plan for the City. It is important to adopt such plans and strategies if <br /> the City is interested in effectively expending its marketing dollars rather than <br /> conducting "random marketing". It is also important if the City would like to <br /> portray a certain image to its current and potential residents and businesses in <br /> addition to the development and redevelopment communities. <br /> 4111 Discussion: <br /> Staff is interested in the EDC's thoughts regarding this issue because staff has <br /> received an advertising request from the Twin Cities North Chamber's advertising <br /> consultant. In the past, the City has expended $1,000 of its marketing dollars on <br /> placing an ad in the Twin Cities North Chamber map. Does the EDC feel that <br /> expending these dollars is the highest and best utilization of the EDA's marketing <br /> funds? <br /> Recommendation: <br /> Staff recommends that an assessment be completed of the City's public <br /> communications and marketing efforts to date in order to assist the City in <br /> forming public communications and marketing goals. The assessment could be <br /> completed by a third party public communications and marketing expert in order <br /> to achieve an unbiased viewpoint. <br /> Respectfully submitted, <br /> Heidi Steinmetz <br /> Economic Development Specialist <br />