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� Trade Area Analysis of Retail Sales <br /> Mounds View <br /> The following tables provide information on retail sales by merchandise category. "Expected sales"is a standard to which <br /> actual performance is compared. In calculating expected sales, population, income, and typical "pulling power" <br /> characteristics are taken into account. Expected sales can be used as a guideline or"par value"in analyzing retail <br /> strength. <br /> Deviations from these norms can be analyzed to first judge whether they should be considered relevant. If the <br /> differences appear to be significant(whether in dollar amounts or relatively with percentages),additional consideration is <br /> merited. Categories with undesirable performance may be further examined for potential corrective action. It is also <br /> important to determine whether or not the situation is relatively uncontrollable due to external or extenuating <br /> circumstances. In cases of favorable differences from expectations, the positive aspects should be identified and built <br /> upon. <br /> Trade Area Analysis by Merchandise Category, 2006 <br /> Variance Between Actual&Expected <br /> Expected Actual Trade Area Percent of <br /> Sales Sales In Dollars As % of Pop. Gain or Number Total <br /> Merchandise Group ($millions) ($millions) (millions) Expected Loss of Firms Sales <br /> Vehicles&Parts $7.49 NA NA NA NA NA NA <br /> Furniture Stores $5.19 NA NA NA NA NA NA <br /> ����Electronics $8.81 NA NA NA NA NA NA <br /> Building Materials $14.45 NA NA NA NA NA NA <br /> Food, Groceries $7.60 $3.00 '$4.60 -60.5% -7,275 6 7.1% <br /> Heo|th, Personal Stores o1.88 NA NA NA NA NA NA <br /> Gasoline Stations $2.81 $2.03 -$0.78 '27.9Y6 -3.350 4 4.8% <br /> Apparel s1.59 NA NA NA NA NA NA <br /> Leisure Goods $1.33 $0.48 '$0.85 -63.9% -7,678 9 1.1% <br /> General Merchandise Stores $37.58 NA NA NA NA NA NA <br /> Miscellaneous Retail $15.66 $13.91 -$1.75 -11.2% -1,345 35 32.996 <br /> Amusement& Recreation s2.06 NA NA NA NA NA NA <br /> Accomodations $4.08 NA NA NA NA NA NA <br /> Eating & Drinking Places $14.35 $15.42 +$1.06 +7.4% 891 16 36.496 <br /> Repair, Maintenance $2.47 $1.86 -$0.81 '32.696 '3.019 12 3.9% <br /> Personal Services, Laundry $0.61 $0.67 +$8.06 +9.296 1,103 6 1.6% <br /> Total Taxable Retail &Service $100.24 $4230 '$57.84 -57.8Y6 -6.850 148 100.096 <br /> *All retail and service categories are included in Total Sales,including some categories not shown, Therefore,the merchandise groups shown here <br /> generally will not sum to Total Sales. Page 13 <br /> III <br />