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Trade Area Analysis of Retail Sales Ramsey County The following tables provide information on retail sales by merchandise category. "Potential sales"is a standard to which actual performance is compared. In calculating potential sales, population and income characteristics are taken into account. Potential sales can be used as a guideline or"par value"in analyzing retail strength. Deviations from these norms can be analyzed to first judge whether they should be considered relevant. If the differences appear to be significant(whether in dollar amounts or relatively with percentages), additional consideration is merited. Categories with undesirable performance may be further examined for potential corrective action. It is also important to determine whether or not the situation is relatively uncontrollable due to external or extenuating circumstances. In cases of favorable differences from expectations, the positive aspects should be identified and built upon. Trade Area Analysis by Merchandise Category, 2006 Variance Between Actual&Potential Expected Actual Trade Area Percent of Sales Sales In Dollars As%of Pop. Gain or Number Total Merchandise Group ($millions) ($millions) (millions) Expected Loss of Firms Sales Vehicles&Parts $196.47 $191.02 -$5.45 -2.8% -13,679 155 3.9% 0 urniture Stores $173.70 $136.83 -$36.87 -21.2% -104,692 193 2.8% ectronics $209.72 $275.19 +$65.48 +31.2% 153,987 144 5.7% Building Materials $595.54 $367.80 -$227.74 -38.2% -188,611 118 7.6% Food, Groceries $294.62 $276.19 -$18.44 -6.3% -30,866 384 5.7% Health, Personal Stores $55.10 $65.58 +$10.48 +19.0% 93,841 139 1.3% Gasoline Stations $109.05 $62.84 -$46.22 -42.4% -209,023 158 1.3% Apparel $87.75 $109.83 +$22.08 +25.2% 124,087 344 2.3% Leisure Goods $140.17 $148.92 +$8.74 +6.2% 30,769 353 3.1% General Merchandise Stores $564.72 $465.64 -$99.08 -17.5% -86,531 79 9.6% Miscellaneous Retail $242.83 $201.89 -$40.94 -16.9% -83,149 1,227 4.1% Amusement&Recreation $105.63 $496.60 +$390.96 +370.1% 1,825,470 131 10.2% Accomodations $151.13 $113.49 -$37.64 -24.9% -122,835 51 2.3% Eating&Drinking Places $648.82 $745.42 +$96.60 +14.9% 73,429 1,079 15.3% Repair, Maintenance $107.41 $101.63 -$5.78 -5.4% -26,537 523 2.1% Personal Services, Laundry $76.67 $94.03 +$17.36 +22.6% 111,672 576 1.9% Total Taxable Retail &Service $5,145.50 $4,869.79 -$275.71 -5.4% -26,519 9,429 100.0% *All retail and service categories are included in Total Sales,including some categories not shown. Therefore,the merchandise groups shown here generally will not sum to Total Sales. III Page 26