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[more on"Retail Trade Analysis") [more on"Small Store Success Strategies") 0i6‘n important business development tool, Retail Trade Analysis Small Store Success Strategies is an important mainstreet s affordably available to Minnesota's communities through business tool! the University of Minnesota Extension Service. Support from ll Discover how to know your customers better, and what the Blandin Foundation allows your community to access that should tell you about your retail strategies. this important data at a fraction of the cost others charge to p Learn how to have high expectation and high performance. deliver it. El Identify ways to provide outstanding service to your Each community that purchases the Retail Trade Analysis customers. El Learn marketing and merchandising strategies to keep you will receive a printed report for their community and county, a digital presentation file, and a computer file from which to competitive. make additional copies of their report. El Learn how to price against unbeatable prices?We give you effective pricing strategies. Ef Understand why advertising works, and how it might help Each individualized report will define the pull factors your business. available to your community.The report will also describe 0 Learn how effective return policies and store hours can your community's current local retail market, evaluate your help you reach more customers. retail trends, show how your community compares to others, El Understand how to turn handling customer complaints and evaluate how your actual sales compare to your sales into new sales opportunities. potential! © Learn to improve business operations and much more! Retail Trade Analysis and Small Store or economic development entities For more information on the costs Success Strategies work together, but for retailers in their community.The for bringing these programs to your communities can choose to participate "analysis" program is designed to help community,or to arrange to sponsor 0 n either or both. economic development units, retailers, a program in your town, contact bankers, chambers of commerce, local a regional extension educator for The "strategies"workshop is usually media companies, public officials and community economics at the University organized by business associations others plan for a healthier retail market. of Minnesota Extension Service. Regional Extension Educators,Community Economics —Northwest— —Northeast— Ryan Pesch; 218-998-5794; Pesch@umn.edu Liz Templin; 763-767-3880; templin@umn.edu —Southwest— —Southeast— David Nelson; 320-589-1711; nelso417@umn.edu Bruce Schwartau; 507-536-6308; bwschwar@umn.edu Contacts in the Seven-County Metropolitan Area Sherri Gahring; 612-624-1708; sgahring@che.umn.edu Kent Gustafson; 612-625-8274; kgustaf@umn.edu For More Information Also Check:www.extension.umn.edu/retail Community Vitality:Strengthening Local Economies Through Informed Community Decisions Your Partner in Creating A Vital Community—For More than a Century—The University of Minnesota Extension Service Find More University of Minnesota Extension Service Materials on the World Wide Web www.extension.umn.edu ©Copyright 2005,Regents of the University of Minnesota.All rights reserved.Address copyright inquiries to:Copyright Coordinator,University of Minnesota Extension Service,405 Coffey Hall,1420 Eckles Avenue,St.Paul MN 55108-6068;e-mail copyright@ extension.umn.edu;fax 612-625-2207. orhis publication is provided for educational purposes only. The University of Minnesota Extension Service is an equal opportunity educator and employer. In accordance with the Americans With Disabilities Act,this material is available in alternative formats upon request. Please contact your University of Minnesota Extension Service county office,or outside of Minnesota contact the Distribution Center at 800-876-8636. June 2005 / M1189