Laserfiche WebLink
City of Mounds View <br /> Draft Public Communications & Marketing Plan <br /> The purpose of this draft plan is to provide structure, organization and consistency for <br /> public communications and marketing efforts in Mounds View. <br /> There are several target audiences listed below who have different needs. There are <br /> also different goals for public communications vs. marketing efforts. <br /> Following the goals, there are different tools listed that could be viewed as the "means" <br /> by which the goals are achieved. Prior to heavily utilizing these tools, a consistent <br /> brand (logo/tagline/imagery, etc.) should be established. A timeline to implementing a <br /> final plan will be established as this is refined. <br /> Target Audiences & Goals <br /> Target Audience Communications Goal Marketing Goal <br /> Mounds View -Inform all residents of key City -Establish an image that <br /> residents projects encourages more residents to <br /> -Provide a sounding board and tout where they live <br /> platform for feedback as issues <br /> arise to ensure those issues are <br /> addressed <br /> • Mounds View -Inform business owners of key -Establish the image that <br /> businesses & City projects that directly affect Mounds View is a good place <br /> their employees businesses and encourage them to do business and it's <br /> to forward the information to their important to keep your <br /> employees business here because <br /> -Provide a sounding board and Mounds View will continue to <br /> platform for feedback as issues prosper <br /> arise to ensure those issues are <br /> addressed <br /> Non-Residents Inform business customers and -Establish the image that it's <br /> (those who visit visitors of any inconveniences, easy to get around in Mounds <br /> & patronize Mound such as road construction or View and since Mounds View <br /> View businesses) construction projects will continue to prosper, <br /> please come back &visit to <br /> see what's new! <br /> Redevelopment -Inform redevelopment -Establish an image that it is <br /> professionals such professionals of redevelopment easier to do redevelopment in <br /> as partnering opportunities in Mounds View Mounds View than other <br /> governmental and communicate the City's clear communities <br /> agencies, role with redevelopment <br /> businesses, (whether it's only promotion or <br /> brokers & more) <br /> • developers <br />