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EDC Minutes <br /> March 21,2008 <br /> Page 3 of 7 <br /> • area. Commissioner Belting added that it's a sign one would see in a smaller town near <br /> Brainerd. Commissioner Entsminger doesn't think the design represents Mounds View <br /> at all. <br /> Chair Helgemoe asked if the design is what the Council is leaning toward. Ms. <br /> Steinmetz confirmed and added that Jim Ericson provided the Council with the EDC's <br /> input. <br /> Commissioner Engsminger added that the Council's preferred design is "not even <br /> progressive,since we have Medtronic and new businesses,this shows no progress at all <br /> to our community". <br /> Chair Helgemoe asked if we've had any input from the citizens or other community <br /> leaders. Ms. Steinmetz said "no", which is why staff asked the EDC for input. She <br /> added that she is unsure when the Council is going to make their decision or when the <br /> signs are going to be ordered so staff will definitely provide the additional input from the <br /> EDC. <br /> Commissioner Belting added that consistency in branding is important too. He gave the <br /> example that large corporations don't have different'logos for different products, so to <br /> have road signs that don't match a new newsletter'or Website design doesn't make a lot <br /> of sense. Chair Helgemoe added that it wouldn't be cost effective. Commissioner <br /> Belting said that perhaps we should ask the community if there are any cost effective <br /> branding process options. Ms Steinmetz referenced the article in the meeting packet <br /> again about communities that have taken advantage of"free"assistance with branding <br /> • exercises. Chair Helgemoe and Commission Entsminger agreed that anyone who would <br /> complete branding for the City of Mounds View would be a good addition to his or her <br /> portfolio. It would provide a "win/win" situation. <br /> Commissioner Larson had the idea of asking community members to submit branding <br /> proposals and to hold the Council's final vote at the Festival in the Park. <br /> Ms. Steinmetz mentioned that she would summarize the EDC's ideas into a draft <br /> marketing plan for review next month. A revised plan would eventually be considered by <br /> the EDA. <br /> Ms.Steinmetz asked the next question,which Commissioner Belting already discussed, <br /> which was"Should the City have one consistent logo'?" She referenced that the internal <br /> marketing assessment included examples of the different City logos currently being used <br /> and that there is not consistency. She asked the next questions "Should the City <br /> newsletter be redesigned?" and should be a "go to" person overseeing all of the City's <br /> marketing/communications activities'? Currently there are many different staff at City Hall <br /> completing different marketing/communication activities and since each person has their <br /> own creative opinions, it is difficult to achieve consistency. <br /> Chair Helgemoe stated "Yes" to every question. Commissioner Belting said the <br /> newsletter is not as relevant as what other cities are distributing in today's market, <br /> especially the cover. Chair Helgemoe said it looks like a technical manual. Both agreed <br /> that the newsletter should be redesigned. The Commission realizes that the newsletter <br /> • is completed "in house" and by no means wants to offend City staff currently producing <br />