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• <br /> Item Numbers: 6A <br /> Meeting Date: April 18, 2008 <br /> Type of Business: EDC <br /> City of Mounds View Staff Report <br /> To: Economic Development Commission <br /> From: Heidi Steinmetz, Economic Development Specialist <br /> Item Title/Subject: Review First Draft of Public Communications/Marketing Plan <br /> Background: <br /> At the January 18th EDC meeting, staff inquired of the EDC's thoughts regarding the need for a <br /> public communications/marketing assessment for the City of Mounds View. Staff completed the <br /> attached assessment to save costs and time. <br /> Staff presented the EDC with the assessment on February 15th but due to time constraints, the <br /> EDC was only able to discuss one portion of the assessment in detail; the Mounds View road <br /> • sign design options. <br /> On March 21st, the EDC discussed issues related to the assessment in depth and agreed that <br /> branding is something the City of Mounds View should consider, that the City newsletter should <br /> be redesigned and that the City should have a "go to" person for all public <br /> communications/marketing efforts within the City. <br /> Discussion/Recommendation: <br /> Staff completed the attached draft public communications/marketing plan as a starting point for <br /> the EDC to build upon and later use as a basis to developing a Request for Proposals (RFP) for <br /> a professional to complete a low-cost branding exercise. Staff recommends that the EDC refine <br /> the draft plan by suggesting changes or additions and discussing ideas for an implementation <br /> timeline. <br /> Respectfully submitted, <br /> Heidi Steinmetz <br /> Economic Development Specialist <br /> Attachments: <br /> • • Public Communications/Marketing Assessment <br /> • Draft Public Communications/Marketing Plan <br />