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Item Numbers: 6B <br /> Meeting Date: May 16, 2008 <br /> Type of Business: EDC <br /> City of Mounds View Staff Report <br /> To: Economic Development Commission <br /> From: Heidi Steinmetz, Economic Development Specialist <br /> Item Title/Subject: Review First Draft of Branding Services and Public <br /> Communications/Marketing Plan Request for Proposals <br /> (RFP) <br /> Background <br /> The EDC began discussing public communications/marketing for the City in January <br /> 2008 and those discussions most recently evolved into the EDC's suggestion that the <br /> City should begin with completing a branding exercise prior to developing a public <br /> communications/marketing plan. <br /> • Issue <br /> On April 18, 2008, the EDC made a formal Motion recommending that the EDA consider <br /> generating an RFP to initiate a branding exercise and a public <br /> communications/marketing plan for the City. The EDA has yet to consider the EDC's <br /> recommendation. <br /> Recommendation <br /> Staff recommends that the EDC review the attached draft Request for Proposals (RFP) <br /> for branding services and the development of a public communications/marketing plan. <br /> Staff will forward the draft RFP including any revisions the EDC might have in addition <br /> to the EDC's April recommendation to the EDA for review on May 27, 2008. <br /> In addition, the EDC has discussed that college students or Mounds View residents may <br /> be interested in completing this project, therefore, does the EDC wish to recommend to <br /> the EDA that the RFP distribution list include such candidates? <br /> Respectfully submitted, <br /> / <br /> . Heidi Steinmetz <br /> Economic Development Specialist <br />