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RFP Attachment 2 <br /> City of Mounds View <br /> • Draft Public Communications/Marketing <br /> Target Audiences & Goals <br /> The purpose of this document is to assist in providing structure, organization and consistency <br /> for public communications and marketing efforts in Mounds View. There are several target <br /> audiences listed in the below chart who have different needs. There are also different goals for <br /> public communications vs. marketing efforts <br /> Target Audience Communications Goal Marketing Goal <br /> Mounds View -Inform all residents of key City -Establish an image that <br /> residents projects encourages more residents to <br /> -Provide a sounding board and tout where they live <br /> platform for feedback as issues <br /> arise to ensure those issues are <br /> addressed <br /> Mounds View -Inform business owners of key City -Establish the image that <br /> businesses & projects that directly affect Mounds View is a good place to <br /> their employees businesses and encourage them to do business and it's important to <br /> forward the information to their keep your business here <br /> employees because Mounds View will <br /> -Provide a sounding board and continue to prosper <br /> • platform for feedback as issues <br /> arise to ensure those issues are <br /> addressed <br /> Non-Residents Inform business customers and -Establish the image that it's <br /> (those who visit visitors of any inconveniences, such easy to get around in Mounds <br /> & patronize Mound as road construction or construction View and since Mounds View <br /> View businesses) projects will continue to prosper, please <br /> come back &visit to see what's <br /> new! <br /> Redevelopment -Inform redevelopment -Establish an image that it is <br /> professionals such professionals of redevelopment easier to do redevelopment in <br /> as partnering opportunities in Mounds View and Mounds View than other <br /> governmental communicate the City's clear role communities <br /> agencies, with redevelopment (whether it's <br /> businesses, brokers only promotion or more) <br /> & developers <br /> Neighboring Cities -Maintain & strengthen N/A <br /> relationships with neighboring cities <br /> by keeping lines of communications <br /> open <br /> The different tools listed in the "Internal Public Communications/Marketing Assessment" <br /> completed in February 2008 that could be viewed as the "means" by which the goals are <br /> • achieved. <br /> Draft last updated May 14,2008 <br /> Page 1 of 1 <br />