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Draft EDC Minutes May 16,2008 Page 3 of 5 • Chair Helgemoe and Commissioner Meehlhause reiterated the discussion from the Council/EDC's Redevelopment Roundtable held in April. Mounds View needs, to take advantage of its development and redevelopment opportunities before Arden Hills TCAAP site is developed. B. Review First Draft of Branding Services&Public Communications/Marketinq Plan Request For Proposals (RFP) Ms. Steinmetz reminded the EDC of their recommendation last month that the EDA consider distribution a branding services and/or public communications/marketing plan RFP. She asked the EDC to consider a draft RFP,which would then be forwarded to the EDA on May 27th for consideration along with the EDC's recommendation. The RFP was written to include two phases because the EDC had discussed the need for the City to decide "who we are" and "who we want to be" (Phase 1-branding) prior to marketing ourselves (Phase 2-public communications/marketing plan). Commissioner Belting asked if the new road signs were part of this new branding effort, if we were jumping ahead of ourselves or if he missed something. Ms. Steinmetz stated that the EDC's input regarding the design of the road signs was provided to the Council prior to the Council's final decision. She believes that the signs are temporary. Ms. Steinmetz then provided a histoof the EDC's discussions since January regarding public communications and marketing. 411111 Chair Helgemoe stated that if the City wants to recruit larger corporations, then the City's image becomes much more important. Commissioner Belting added that certain marketing materials should take priority over others. More focus should be given to the City newsletter, which goes out to thousands of people. Chair Helgernoe asked Chamber President Tim Roche for his thoughts on the discussion. Mr.Roche-stated that he feels branding is very important. Chair Helgemoe added that the Chamber's new brand (as of a few years ago) brought the Chamber to a new and higher level. Mr. Roche agreed. 7. REPORT OF COMMISSIONERS Chair Helgemoe advertised the Chamber's golf event. Chamber President Tim Roche mentioned that Ms.Steinmetz and representatives from the Cities of Columbia Heights and Fridley provided fifteen-minute Economic Development updates on their communities at the Chamber's April Business Essentials Luncheon. At the June 19th luncheon,representatives from the Cities of Arden Hills, Shoreview and New Brighton will provide their own Economic Development updates. Commissioner Meehlhause congratulated the Irondale Boys Track team for winning the North Suburban conference meet yesterday. Chair Helgemoe congratulated Commissioner Belting again on his new Mounds View City • Center Suites building.