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City of Mounds View RMG Page 2 • RFP Requirement 1.A cover letter introducing the consultant and/or firm, including the name,title,address,and telephone of the main contact person. Heidi Steinmetz Economic Development Specialist City of Mounds View 2401 Highway 10 Mounds View,MN 55112 Dear Ms. Steinmetz, Thank you for the opportunity for Risdall Marketing Group(RMG)to share a branding services and public communications and marketing plan for the City of Mounds View. The result of these exercises and a properly defined brand strategy will create consistency in your messaging and show the community that Mounds View is highly developed and professionally managed community. The branding will be aligned closely with the City of Mounds View's evolving communications and marketing strategy. Risdall Marketing Group(RMG)has its own proprietary brand development process,a variety of customizable survey tools,and analytics from our integrated communications leadership. We take a big- picture view of our clients' needs—we will develop research and communications strategies based on your goals and what will most effectively spur your key audiences to the attitudes and behaviors that mean success. 1110 We are committed to client relationships.And we would very much like to work with the City of Mounds View, as we have a very long history of exceptional community support in the North Metro. Where most of the top agencies in Minnesota are in downtown Minneapolis, our home has always been in this area and we are proud to work with and support companies and organizations close to home. We hope we will be developing a long-term relationship,where we can continue to be a cost-effective resource on an as- needed basis. We work well within defined budget parameters and always recommend programs that balance your needs with your budget. In this proposal we have outlined our response to the City of Mounds View RFP for branding services, and communications and marketing strategies. We've described our processes and the services we believe will result in a clear brand strategy that will become the foundation of your new brand identity. From there we will build consistent messaging that will position the City of Mounds View as a state-of-the-art city to live in and conduct business. Above all,we promise to evolve the brand and reputation of the City of Mounds View. I'm personally very excited to put RMG's branding experience and marketing expertise to work for you. Best regards,and please contact me with any questions or next steps. Patrick Bettenburg Vice President/Account Superviser Risdall Marketing Group Phone : 651.286.6754 Patrick@Risdall.com • ©2008 RMG Proprietary and Confidential 8/12/08