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EDC Minutes August 15, 2008 Page 3 of 5 person when New Brighton did not have city staff. He added that Risdall's 36 -year history has helped refine and prove their branding process for a variety of businesses and products. Commissioner Meehlhause added that Mr. Bettenburg began his presentation this morning stating that branding a City is different then branding a business and acknowledging that fact is a positive thing. Ms. Steinmetz listed examples of Risdall's community -related clients: Visit Minneapolis North (11 member cities), Twin Cities North Chamber (10 member cities), Mounds View School District and the Rotary. Commissioner Entsminger inquired of the project timeline. Mr. Bettenburg said that it would probably take four months to complete the project but they are flexible to the City's needs. Commissioner Johnson arrived at 7.55am. Ms. Steinmetz asked the Commission if they had any ideas for survey questions. She gave examples of business-related survey questions. Mr. Bettenburg encouraged the Commission to submit questions for the different survey audiences. He added that conducting a survey in itself is a positive thing because it shows that the City is interested in receiving input and is willing to listen. Commissioner Johnson said that she would like to see questions related to the environment and would like input from other governmental entities, utility companies, the DNR and Ramsey County. Commissioner Meehlhause wants to know how residents feel about redevelopment along the County Road 10 corridor. Commissioner Entsminger is interested in why current businesses chose to locate in Mounds View. Commissioner Wagner wants to know if non-residents would consider living in Mounds View. Commissioners Wagner and Meehlhause asked for a list of potential questions that they could use as a basis to form their own survey questions. Community Development Director Ken Roberts and Commissioner Meehlhause agreed that Ms. Steinmetz would follow up with an e-mail deadline for submitting questions and that it is not necessary to wait until the next EDC meeting to review the questions. 7. REPORT OF COMMISSIONERS Commissioner Johnson mentioned several Irondale High School fundraisers: the Huddle Club, the band and the boys/girls high school hockey fundraiser (golf tournament) is next Saturday. She feels that assisting these organizations brings the community together. Commissioner Meehlhause added that the Huddle Club's discount card includes .05 off gasoline from a local gas station. The card also provides discounts from local fast food restaurants. Commissioner Johnson reminded the group about this weekend's Festival in the Park, which will include fireworks. Ms. Steinmetz invited people to visit the City's 501h Anniversary booth because Mounds View cookbooks, history books and water bottles will be for sale.