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Item 04 <br />February 6, 2017, Work Session <br />Page 3 <br /> <br /> <br />5. Outsource design/layout. As part of the preliminary RFP, several of the printers provided <br />information on design and layout services. A consultant could work with staff to create a new master <br />design for the newsletter. This is an opportunity to update branding and share style elements with <br />the new city website. Someone with expertise in mailpiece design could also ensure that formal <br />elements of the newsletter conform to postal regulations and meet best practices. <br /> <br />Cable Television Coordinator Vanessa Van Alstine has taken over layout of the newsletter since the <br />Winter 2015-2016 issue. The newsletter production is a time-consuming addition to the normal <br />duties. If there is not internal staff time availability and expertise for newsletter production, the city <br />could consider outsourcing newsletter layout and copyediting. <br /> <br />Questions: <br />Split YMCA recreation guide from city portion? <br />How to handle static park and community center rental information? <br />Move from 40-page grayscale to full-color glossy? <br />Focus on news versus information directory? <br />8 or 12 pages? <br />Paper preference? (Endeavor Velvet Book, EuroArt Plus Gloss Text, Pacesetter Silk Text) <br />Editorial committee? <br />Change to direct inkjet printing or keep ECRWSS carrier route? <br />Pick up spots currently at City Hall and Community Center. Add additional locations, such as the <br />library, gas stations? <br />Fold and sticker or mail flat? <br />Have printer do mail processing or add separate mailing house? <br />Discontinue advertising? <br />Outside assistance with creating graphic design/layout? <br />Outsource ongoing layout? <br /> <br /> <br />Recommendation: <br /> <br />Staff recommends that the City Council review and discuss options for Mounds View Matters. If the <br />Council is supportive of making changes, staff would submit request for bids to printers and bring a <br />resolution to the City Council for their consideration. <br /> <br /> <br />Respectfully submitted, <br /> <br /> <br /> <br />________________________ <br />Vanessa Van Alstine <br /> <br />Attachments <br />1. Ordinance 800, 1 page <br />2. December 6, 2010 Staff Report, 3 pages <br />3. Minnesota Cities Newsletter Format, 1 page <br />4. Mounds View Matters Order Log, 1 page <br />5. Mounds View Matters Procedures, 3 pages <br />6. Draft Request for Proposal, 2 pages