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Crfrif REQUEST FOR COUNCIL CONSIDERATION Agenda Section 1 <br /> STAFF REPORT Report Number:96-1684WS <br /> MAIDS Report Date: 5/2/96 <br /> WORK SESSION MEETING DATE <br /> IIlW May 6, 1996 <br /> �oBreSS1°1 'PartnetoQS <br /> Item Description: Discussion of"Buy Mounds View First" Coupon Book Proposed by Marketing <br /> Task Force <br /> Administrator's Review/Recommendation:c f <br /> -No Comments to supplement this report <br /> -Comments attached. <br /> Explanation/Summary(attach supplement sheets as necessary) <br /> Summary: <br /> The Marketing Task Force has developed a coupon book offer for Mounds View Businesses to <br /> encourage residents to purchase goods and services locally. The book would be included in the New <br /> Resident Guide as well as displayed at local merchants and City Hall locations. Coupons in the book <br /> would be honored for one full year from the date of publication. <br /> PE Advertising, the marketing arm for Paster Enterprises, has offered to develop the ads for local <br /> businesses and put the publication together. We are also working on having a local printing company <br /> • sponsor the printing of the books. The businesses get this exposure for a very small fee of$25 which T__ <br /> would either go towards the printing costs or put in the marketing fund to pay for an advertisement <br /> encouraging residents to purchase locally. <br /> The marketing task force would like approval to proceed with the project from Council. I have <br /> attached a copy of the flyer that will be distributed to Mounds View Businesses in the next newsletter. <br /> Econ/i' Development Coordinator <br />