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Pr <br /> ary OF Agenda Section: L7 _G <br /> 11lREQUEST FOR COUNCIL CONSIDERATION Report Number: 96-1609C <br /> iNOS <br /> STAFF REPORT Report Date: —�-9h <br /> Council Action: <br /> -4; <br /> '•A EW ❑ Special Order of Business <br /> °"ess•PartilecsW February 12, 1996 <br /> CITY COUNCIL MEETING DATE ❑ Public Bearings <br /> ❑ Consent Agenda <br /> l Council Business <br /> Item Description: Consideration of Advertising Policy for Mounds View Publications <br /> Administrator's Review/Recommendation: <br /> -No comments to supplement this report p <br /> - Comments attached. <br /> Explanation/Summary (attach supplement sheets as necessary.) <br /> $TIMMARY; <br /> The City of Mounds View strives to provide the utmost in quality products while keeping costs at a <br /> minimum. Therefore, at the suggestion of the Marketing Task Force, the Mounds View Editorial <br /> Board reviewed the benefits of offering advertising in Mounds View's publications. On a number <br /> of occasions editor Sharie Linke has been approached by Mounds View businesses to advertise in <br /> Mounds View Matters community newsletter. Not only would the City be able to cover the cost <br /> to include ads but revenue would be generated to cover a portion of the cost to produce the <br /> publications. <br /> • After careful review, the editorial board prepared an advertising policy for all City publications <br /> which protects the City from having to accept inappropriate ads and serves as a guideline for <br /> businesses and non-profit groups when considering advertising in Mounds View's publications. <br /> The City will be offering advertising in both the Mounds View Matters Community Newsletter and <br /> a new Mounds View Business Directory. The editorial board developed rates for both publications <br /> and has reviewed these rates and the policy with the Council at the work session on February 5th. <br /> The Editorial Board will review the effectiveness of the policy and advertising on an annual basis <br /> and report back to Council. <br /> I have prepared a resolution for approval of the attached advertising policy for your consideration. <br /> (7,," , 4,,,,,,,,a7, <br /> Cathy Bennie;1 Economic Development Coordinator <br /> II <br /> jIECOMMENDATION; <br /> Approve/Deny Resolution No. 4896 Adopting an Advertising Policy for Mounds View Publications. <br />