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CM <br /> OF 111( <br /> REQUEST FOR COUNCIL CONSIDERATION <br /> Agenda Section: 9. <br /> STAFF• CMOS <br /> REPORT Report Number: 96 1s91ws <br /> EC Report Date: <br /> � <br /> Partne�S��Qs AGENDA SESSION DATE February 5. 1996 2-1-96 <br /> re's <br /> DISPOSITION <br /> Item Description: <br /> Discussion of Advertising Policy and Proposed Rates for Mounds View Publications <br /> Administrator's Review/Recommendation: <br /> - No,comments to supplement this report Po <br /> - Comments attached. <br /> Explanation/Summary (attach supplement sheets as necessary.) <br /> ,SUMMARY; <br /> At the suggestion of the Marketing Task Force, the Mounds View Editorial Board reviewed the <br /> benefits of offering advertising in Mounds View's publications. On a number of occasions editor <br /> Sharie Linke has been approached by Mounds View businesses to advertise in Mounds View <br /> Matters community newsletter. After careful review, the editorial board has drafted an advertising <br /> policy for all publications and developed rates for both Mounds View Matters and the new <br /> 0 Mounds View Business Directory for Council's review and comment. <br /> The advertising policy prohibits the placement of advertisements relating to particular alcohol or <br /> tobacco products. It is not intended to prohibit liquor stores and restaurant/bar establishments <br /> from advertising but for particular products such as camel cigarettes and/or smirnoff vodka. <br /> The rates were established after reviewing local newspaper rates and rates for community <br /> publications for other cities such as Plymouth and Oakdale. <br /> Sharie Linke and I will be at the work session to discuss the policy with the council. Once a policy <br /> is in place we can solicit ads for both the new Mounds View Business Directory and Mounds View <br /> Matters. <br /> 4:12,-- rt,d1/4.1--- <br /> Cathy Bennett, Ecnomic Development Coordinator <br /> III <br /> RECOMMENDATIONS <br />