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Regulating E -Cigarettes / 7 <br />' American Heart Assoc. or. al., Policy Guidance Document Regarding E -Cigarettes (April 9, <br />20 10) (this document was released prior to the final decision in Soterra Inc. v. Food & Drug <br />Admin., but contains useful information about e -cigarettes from major public health <br />organizations). <br />' The Food and Drug Administration took enforcement action against several e -cigarette <br />manufacturers for violations of the Federal Food, Drug, and Cosmetic Act (FDCA), including <br />unsubstantiated claims and poor manufacturing practices. For information about the litigation <br />between the FDA and e -cigarette manufacturers, as well as legal documents related to the <br />enforcement actions taken by the FDA regarding these products, visit the FDA's e -cigarette <br />website at http•//www fda gov/NewsEvents/PublicHealthFocus/ucml72906.1rtm. <br />Family Smoking Prevention and Tobacco Control Act, Pub. L. No. 111-31, 123 Stat. 1776 <br />(codified, in relevant part, at 15 U.S.C.A. §§ 1333-34 and 21 U.S.C.A. § 301 et seq. (20 10)) <br />(preserving local and state authority to regulate the sale of tobacco products). <br />s See Tobacco Control Legal Consortium, Restricting Tobacco Advertising—Tips and Tools <br />(2011). <br />6 Proponents claim that e -cigarettes emit an odorless vapor made of water and harmless chemicals <br />rather than the hazardous secondhand smoke of combustible cigarettes. <br />' Sottera, Inc. v. Food & Drug Admin., 627 F.3d 891 (D.C. Cir. 2010). <br />s Generally, the nicotine in electronic cigarettes is "derived from natural tobacco plants." <br />However, it is not entirely clear whether that is true of all electronic cigarettes currently on the <br />market, or whether it will be true of future products. Furthermore, not all electronic cigarettes <br />contain nicotine; some contain comparable chemicals such as lobelia. Letter from Michael M. <br />Levy, Jr., Director, Division of New Drugs and Labeling Compliance, Food & Drug <br />Administration, to William P. Bartkowski, President, Ruyan American, Inc. (Sept. 8, 2010), <br />available at lo://www fda gov/ICECl/EiiforcementActions/WarningLetters/Ucm22518l.htm. <br />9 See Tobacco Control Legal Consortium publications on Commercial Speech and Commerce <br />Clause issues in the regulation of tobacco products on its website section, Federal Regulation of <br />Tobacco Products, at h—q1/publichealthlawcenter org/topics/special-collections/federal- <br />regulation-tobacco-col lection. <br />10 Several other states are considering legislation to regulate the sale and use of e -cigarettes and a <br />growing number of countries, such as Australia, Canada, Brazil, Israel, Mexico and Hong Kong, <br />have imposed marketing restrictions on these products. Also, back in 2008, the World Health <br />Organization announced that it does not consider e -cigarettes an effective nicotine -replacement <br />therapy and that these products need to undergo toxicity analyses and "operate within the proper <br />regulatory framework." <br />Updated: May 2011 <br />Tobacco Control Legal Ccnsortiun 875 Summit Avenue, Seint Paul, MN 55105-3076 vnvw.td00nline.org 651.290.7506 <br />