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of Mounds View Staff <br />Item No: 3 <br />Meeting Date: April 1, 2013 <br />Type of Business: Work Session <br />Administrator Review: <br />To: Honorable Mayor and City Council <br />Cc: Economic Development Authority (EDC) <br />From: Heidi Steinmetz, Economic Development Specialist <br />Item Title/Subject: Discuss Economic Development Advertising <br />Background <br />Recently, City staff has researched the possibility of advertising the City of Mounds View as <br />a great place to do business and a commercial redevelopment location. The two target <br />audiences for this effort are business owners and commercial realtors/developers. <br />There are many types of advertising (TV, radio, billboard, online, print, etc.), but the City <br />could best target business owners and commercial realtors/developers by placing ads <br />(online or print) in local business and commercial real estate publications. Those four <br />publications are Finance & Commerce, Minnesota Real Estate Journal, Minneapolis/St. <br />Paul Business Journal and Twin Cities Business. Twin Cities Business is a magazine and <br />the other three publications are newspapers. <br />FINANCE&COMMERCE <br />MINNESOTA REJoumalscom <br />REAL ESTATE JOURNAL <br />Discussion <br />TwinCities <br />BUSINESS <br />Print Advertising Costs <br />Attached are the 2013 print advertising rates for each publication. Below is a comparison of <br />pricing for an 1/8 page, black and white print advertisement in each of the four publications. <br />Publication <br />Circulation <br />Cost`Per Ad <br />Cost Per Ad for 6 ads)_ <br />Finance & Commerce <br />1,200 <br />$500 <br />$400 <br />MN Real Estate Journal <br />5,000 <br />$675 <br />$500 <br />M Is/St. Paul Business Journal <br />13,000 <br />$1,720 <br />$1,355 for? <br />Twin Cities Business <br />30,000 <br />$1,930 <br />$1,650 <br />