Agenda Packets - 2012/04/09 - Laserfiche WebLink

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4/9/2012 – City Council Meeting Item 7B – Twin Cities Gateway 2012 Grant Page 2 of 2 • The event will include a link to the Twin Cities Gateway Website on its event-specific website (if applicable). • The event will display Twin Cities Gateway banner(s) during the event (banners will be provided by TCG). • Following the event or activity for which Twin Cities Gateway funding is used, the event will provide the City with an evaluation of the event with any measurable metrics it can provide, including estimated attendance, participation, number of vendors, or any other relevant information to demonstrate the event’s impact(s) and benefits to the City. Request from Mounds View Community Theatre (MVCT) In an email to City staff on February 29, 2012, Diane Wuori requested that Mounds View’s 2012 Twin Cities Gateway grant funding be equally shared between Festival in the Park and Mounds View Community Theatre (MVCT). While MVCT's productions may draw patrons from beyond the City's borders, City staff does not think that the performances rise to the level of Community Festival or Event. New Event to Mounds View The Mermaid Event Center is the registration headquarters for the Minnesota Street Rod Association’s (MSRA) 39th Annual “Back to the 50s Weekend” at the State Fairgrounds on June 22−24, 2012. The MSRA requires in-person registration, which means that nearly 12,000 registrants will be registering at The Mermaid beginning at 3pm on Wednesday, June 20, 2012. As part of this registration event, The Rockin Hollywoods are scheduled to perform in The Mermaid’s tent on Thursday, June 21, 2012 from 9pm to 1am. In order to attract the MSRA’s Back to the 50s registration event to Mounds View beyond 2012, it is important that the City (as a whole) promote the registration event as a community event to the MSRA and Back to the 50s registrants. Recommendation Staff recommends that the City Council approve Resolution 7920 by accepting and allocating its 2012 Twin Cities Gateway Community Festivals and Events Grant funds in the following manner: • $2,200.00 to The Mermaid Event Center for the marketing and promotion of the MN Street Rod Association’s 2012 Back to the 50s registration event, which includes a performance at The Mermaid by the band, The Rockin Hollywoods • $2,200.000 to the Mounds View Festival in the Park Committee for the marketing and promotion of the 2012 Festival in the Park celebration Respectfully submitted, Heidi Steinmetz, Economic Development Specialist