Agenda Packets - 1994/08/08 - Laserfiche WebLink

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Staff Projections 1996: Cost F-T Administrative Assistant It is anticipated that the economic development activities will increase over the next two years with the implementation of an aggressive marketing program, redevelopment of the City's main thoroughfares and housing rehabilitation generating the need for a part time administrative assistant to focus on economic development and marketing activities. Approximately 20 hours per week would be dedicated to these activities and could be fulfilled with a reclassification of the current Administrative Clerk position to Administrative Assi4ant Aide. 10. MARKETING Program Function The Economic Development Coordinator hire in 1994 was also charged with developing and monitoring the marketing activities of the City. The initiation of aggressive marketing activities will be implemented to increase the positive awareness of the City and elevate the lines of communication betweenthe City, its residents and the business community. 5 Year Goals 1995: • Begin Phase I of a comprehensive Marketing Program as defined by the Marketing Task Force. (beginning stages for entry \exit signs, production of materials with new slogan, city hall communication plan). • Publish a Business Directory 'listing key information regarding Mounds View Businesses. • Encourage and participate in joint activities with the Mounds View Business Association. • Develop Appreciation Materials for businesses and outstanding citizens 1996: • Continually communicate with Mounds View businesses through the Business Association. • Publish an update Community Profile including map of Mounds View outlining parks and key points of interest. • Complete Phase I of Mounds View Marketing Program. 22