09-07-1994 WS - Laserfiche WebLink

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Marketing Task Force Goal: oo Prepare a comprehensive marketing plan for the City of Mounds.View which will outline oo procedure for marketing the benefits of the City to businesses and generate image enhancement for the general public. This marketing plan will be presented to the Economic Development Authority for review in the first quarter of 1995 with implementation to begin in 1995. Duration of Task Force: oo Three to four month process to include at least one meeting per month with additional oo meetings arranged at the discretion of the task force members. Elements to Consider for inclusion in Marketing Plan: x Evaluate the feasibility of entrance and exit signs designating Mounds View's boundaries. This pertains especially along highway 10 corridor. x Develop communication strategies for the City of Mounds View. These strategies should focus on improving the dissemination of information on activities at City Hall, good news throughout the City and announcements pertaining to City events, public meetings, changes in meetings, etc. oo Develop a new identity for Mounds View to include logo enhancement, catchy tagline, oo and city events which will set Mounds View apart from other Cities of similar size. Example: Marketfest has put White Bear Lake on the map throughout the entire state. �X Review Mounds View's current publications and recommend new publications using same motif developed for Mounds View's new image. oo Review the development of a Mounds View Business Newsletter. Include ideas for oo format, potential contents, frequency of publication and business ownership. X Review the development of specific marketing campaigns. 00 "Buy Mounds View First" Campaign - to encourage residents and businesses to buy within the community og "Spread the Good News" Campaign - to encourage residents and businesses to spread good news regarding special activities throughout Mounds View such as outstanding students, awards, innovative business products, etc. ;g "Mounds View Two-Words" Campaign - to educate residents, businesses and the entire metro area regarding the correct spelling of Mounds View.