Agenda Packets - 1995/07/17 (2) - Laserfiche WebLink

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marketing activities of the City. With the approval of a marketing program in 1995, the necessary steps to implement and fund the program throughout the next few years will be a challenge. The Economic Development Coordinator will be responsible for coordinating activities of the Citizen/Business Marketing Task Force including the development and implementation of improved communication and marketing materials, promotional campaigns and image enhancement tools. In addition, the City and their activities will be proactively marketed through the submission of press releases, community recognition awards and group presentations. PROGRAM OBJECTIVE • Continually communicate with Mounds View businesses through the Business Association and Business Beat Newsletter. • Coordinate the publication of Marketing and Communication materials. • Monitor the Mounds View Marketing Program to include Buy Mounds View First Campaign, Good News Campaign, Welcome Banners, Monument Sign, Upgraded Entrance Sign and New Resident Welcoming Program. • Coordinate Fundraising activities to raise money for the marketing activities. • Evaluate the effectiveness of the Mounds View Marketing Program. • Develop programs to highlight successful projects as a direct result of Mounds View's Housing Rehabilitation Efforts. . Submit press releases and coordinate press opportunities regarding the activities in Mounds View and distribute throughout the Region. BUDGET IMPACT Personnel: 1997 F-T Administrative Aide $3,000 (10% of Personnel Costs) It is anticipated that the marketing activities will increase over the next year with the implementation of an aggressive marketing program for the City of Mounds View generating the need for a part time administrative aide to focus on these activities. It is estimated that approximately 10% of the F-T Administrative Aide would be dedicated to these activities. 16