10-02-1995 WS - Laserfiche WebLink

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During the period we purchased the property, Mister Donut of America had sold its interest to Dunkin Donuts. Initially we opted to join Dunkin until Mister Donut franchisees formed the Mid-Alanta Bakery Co-op (Now called Donut Connection). In the part our actions were to stay afloat at the expense of building maintenance, equipment, new products, hiring of additional employee and community involvement. Now that we are current in all areas, it is time for us to focus on the future and beyond. Donut Connection, in our opinion, is the turning point for Forcia Inc. With Donut Connection we_will h?vP_the_advantages-o f ise without the high costs of franchising. In addition to the non-existing franchise fees, we will immediately see an approximate 5-6% savings in our food costs. We will have an unlimited and unrestricted product line with many new local suppliers formally unapproved by Mister Donut. We will expand our regular bakery items to include refrigerated items such as cream puffs, eclairs, filled horns, etc. We would also expand our cake decorating abilities adding cakes available for every day purchasing as well as for special occasions and wedding cakes. Adding a fat-free product line as well as cappuccino and flavored coffees will add more choices making it easier to satisfy a larger variety of people. In addition, a new increased menu line consisting of products such as soups, subs, bagel sandwiches, croissant sandwiches and ice cream will increase sales during the afternoon, evening and late night hours. With an expanded menu, round the clock hours and the convenience of our drive thru, we will serve the community with a fresh, quality product anytime day or night. With Donut Connection, we look forward to seeing what advertising strategies lie ahead. Having been voted as the most outstanding new advertising logo for 1995, we feel we are off to a great start. The corporate marketing manual contains all the advertising material needed