03-29-1993 WS - Laserfiche WebLink

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gii.!iGOAL.mNastmitttitibilsIV;:ithdRtitaihtaltfiMarketinggiPtogramottw.::.: Cipiteatcandpititidteiiii.toirenhanced Image for Maunda Two decades ago, Mounds View was not considered a Metropolitan community -- it was what was then termed a "bedroom community" of St. Paul. It was a community with a strictly residential flair and a rather limited tax base. That was then, this is now...a first ring Metropolitan suburb characterized by a healthy housing mix, excellent access to major freeways, successful commercial and industrial economies, quality parks, and perhaps one of the finest school districts in the entire state. Then, what's the problem you ask? The problem is that the residents of Mounds • View are aware of their fine community, but the rest of the Metropolitan area is not aware that Mounds View has advanced well beyond its earlier image. The success of any business is its ability to portray a positive, attractive and successful environment. The same is true of a city. A quality visual and promoted image translates directly into people desiring to live and work in that community. Just as a business develops an identification and promotional campaign for a new product, a city must also define its image and market that image to the real estate, commercial and industrial markets. This can be addressed by the following actions: • Develop and implement a community-driven process to identify the City's social, cultural, environmental and other community components in conjunction with the City's marketing plan to define/refine the City's Mission and create a new image for the future. • Expand written communication activities to promote image. • Incorporate into the process the involvement of Council, City Staff, residents and members of the business community so that all stakeholders are represented. • PRELIMINARY DRAFT DATED: MARCH 25, 1993