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Market Potential for Mounds View Course <br />SUMMARY <br />In a number of ways, the market for the Mounds View golf <br />facility has already been discussed — in the Golfer Profile <br />section, in projected number of rounds and use of the driving <br />range in the abbreviated proforma, etc. <br />Market potential will depend heavily on (1) the design and <br />layout of the course (Is it interesting and challenging yet <br />playable across all skill levels of golf?); (2) quality <br />construction and maintenance (Well built according to the <br />specifications of the course architect and well groomed and <br />maintained?); (3) fee structures that represent good value for <br />the dollar; (4) a driving range or practice center that <br />effectively promotes the development of shot -making skills. <br />Marketing potential will also depend heavily on the capacity <br />of Mounds View to tap its natural market as outlined in the <br />Golfer Profile section — the novice or beginning golfer, junior <br />golfers, social or family golfers, women golfers and senior <br />golfers. Note what the National Golf Foundation said in its <br />"Summary of Leading Action Recommendations," — those <br />ideas and program suggestions receiving the greatest support <br />from Golf Summit '92 participants. <br />1. Encourage more people to try tbe game <br />A. Develop a media/marketing campaign promoting golf <br />participation. Emphasize FUN FITNESS and FAMILY, and that <br />golf is a GAME FOR ALL. <br />2. Improve our ability to ease tbe beginning golfer's <br />entry into tbe game. <br />A. Do a better job of retaining beginners and developing them <br />into avid golfers Create education/development programs that <br />are geared to beginners, i.e. that are fun and designed to <br />minimize embarrassment and intimidation. <br />B. Develop more facilities appropriate for the beginning <br />golfer...and link with player development programs. <br />1. Alternatives to regulation facilities: Promote the development <br />of non-traditional golf facilities, particularly in urban areas <br />where land is at a premium. <br />Comment: There were many (at the Golf Summit) who agreed <br />that the industry should rethink the traditional 18-hole or 9- <br />40 <br />