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A TYPOLOGY OF GOLFERS <br />AND THEIR PREFERENCES FOR GOLF VENUES <br />In order to project a market for golf at a proposed site, it is <br />important to understand various types of golfers and their <br />preferences for features and quality in a golf course. The <br />nature of golfers varies widely, from young golfers to old, <br />men and women, from novice to expert, from the laid back <br />and casual, to the social, to the highly competitive. What type <br />of course these golfers prefer to play, or are even willing to <br />play varies widely. The character or nature of a course will <br />have a major effect on the nature and size of its clientele. <br />Within certain limits, it is possible to predict what types of <br />golfers prefer or are willing to play which types of courses. <br />The novice, beginning, and junior golfer <br />The novice or beginning golfer, unless a member of an <br />upscale private club, does not have high expectations about <br />the quality of the course on which to play or take lessons. If <br />anything, this golfer might feel uncomfortable on a well- <br />groomed course where the caliber of play is high and the <br />pressure of keeping up with the group in front and not <br />slowing down the group following is strongly felt. He (or <br />she) would prefer to start out on a course where the <br />expectations of play are not particularly high, where he <br />would not embarrass himself. A course of more modest <br />proportions that was uncrowded would be well -suited to this <br />golfer. <br />The social or family golfer <br />The social golfer is looking for an enjoyable time spent with <br />friends and acquaintances. Although the quality of the golfing <br />facility is not unimportant to him or her, it is less important <br />than it would be to the expert or low handicapper who might <br />expect high quality in a golf course. The family golfer is <br />looking for an opportunity to play with other family <br />members, with wives, husbands, sons, or daughters. They are <br />looking for an unharried outing, and the opportunity to get <br />together for golf is more important than the quality of the golf <br />course. <br />19 <br />