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Mounds View City Council January 7, 2008 Special Meeting Page 2 and additional information has been provided to Council for review. After the Council reviewed 1 this matter the Planning Commission reviewed the documentation and the Ordinance and 2 adopted Resolution 881-07 recommending approval of this Ordinance. 3 4 Interim Administrator Ericson noted that this is in response to the adopted moratorium providing 5 a moratorium on any new signs, permits, billboards, and any signs in Mounds View due to the 6 concerns with dynamic display billboards and the research that needed to be done. Research has 7 been completed and Staff has provided that information to Council. 8 9 Attorney Riggs explained that the Staff memorandum covers this issue well. Attorney Riggs 10 indicated that Clear Channel representatives are present and would like to speak to this 11 Ordinance. 12 13 Attorney Riggs indicated that other issues would need to be addressed with regard to the sign 14 code but this amendment addresses dynamic billboards. 15 16 Mayor Marty opened the public hearing at 7:10 p.m. 17 18 Tom McCarver from Clear Channel Outdoor addressed the Council and said that he is speaking 19 to this, as they are one of the two billboard companies in the market and they are the only digital 20 provider, for the larger billboards in the metro area. Mr. McCarver indicated that he has spoken 21 to various City officials on this matter before and they are willing to work out a partnership with 22 the City. 23 24 Mr. McCarver explained some of their partnerships involving Mn/DOT weather and traffic 25 issues and amber alerts. 26 27 Attorney Riggs indicated that he has discussed the option of a closed session with legal staff 28 29 Mr. Jim Battin of 2332 Laport Drive said that this is an issue he never would have thought about 30 before, involving light pollution from Medtronic. He then asked how much light the electronic 31 billboards put out. 32 33 Mr. McCarver explained that Clear Channel billboards are constructed to be seen easily which is 34 different from an on premise sign. He then said that there are louvers that direct the lighted 35 message to the target area. He further explained that their standard billboards have a light that 36 reflects off, and they are trying to use different lights to focus the light, but with an LED there are 37 louvers that direct the light. 38 39 Mr. Battin said that this sounds like intriguing technology with things to minimize the impact, 40 but he would like whatever Ordinance that goes in, to take into account the proximity to 41 residential areas where their homes are. 42 43 Attorney Riggs explained that the public record would include the Minutes of the December 10, 44 2007 meeting, materials provided at the December 10, 2007 meeting, materials from the 45