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Dec. 5, 2011 City Council Work Session Item 1 – FY12 Twin Cities Gateway Budget Anoka / Blaine / Coon Rapids / Fridley / Ham Lake / Lino Lakes / Mounds View / New Brighton / Shoreview Twin Cities Gateway FY12 Budget Executive Summary Overview – In general, lodging tax receipts for the nine member cities of the Twin Cities Gateway continue to increase. The organization is projecting a budget increase of approximately six (6%) per cent for FY12. In accordance with the Board of Directors’ stated goal of maximizing marketing and promotional opportunities, while minimizing administrative and overhead expenses, the FY12 budget allocates 79% to marketing and promotion and 21% to administrative and overhead expenses. Note: This ratio of marketing to administrative expenses is significantly higher than that of comparable organizations. Line Item Budget Descriptions:  Management Contract – expenses associated with the day‐to‐day management and operation of the organization. Note: 2010 management contract expenses were for a partial year.  Other Administrative Costs – budgeted to provide contract services, as needed / if necessary  Website Enhancement – on going development / enhancement of www.tcgateway.com  On‐line Marketing – search marketing programs to drive traffic to the TCG website  Promotions / Collateral Materials – regional maps / promotional materials  Public / Media Relations – to increase the awareness / recognition of Twin Cities Gateway  New Venue / Public Facilities Promotion – marketing and promotional activities to promote investments made by member cities, or public entities, such as the new Expo Center at the National Sports Center.  Community Festivals & Events Grants – grants to promote signature events in member cities. Grant amounts are based on the overall % of TCG lodging taxes generated by the member city.  Meetings & Conferences Marketing & Promotion – marketing and promotional activities to increase the number of meetings and conference held within the Twin Cities Gateway region.  MMNT Regional Destination Marketing – marketing and promotional activities targeted primarily to prospective leisure travelers and visitors to the Twin Cities Gateway region.  Sports Marketing – partnership marketing agreement with the National Sports Center in Blaine to increase the number of sporting events, tournaments, participants, and attendees.  Regional Grant Program – grant program for non‐profit organizations and public entities to create new events / increase participation in existing events that will have economic impacts for more than one member city in the Twin Cities Gateway region.