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May 3 , 2010 Council Work Session <br />Item 2 – Name Hwy 10 <br />Page 2 of 3 <br />April 4, 2005 Mounds View City Council Work <br />Session <br />Item 4C - Review of Possible Names for County <br />Road 10 (North Park Blvd, Northstar Blvd, Coon <br />Rapids Blvd and Northtown Blvd) <br /> <br />The Council did not prefer any of the above <br />names, so they asked staff to poll residents for <br />new name ideas. <br />July 5, 2005 Mounds View City Council Work <br />Session <br />Item 5 - Review Highway 10 Renaming <br /> <br />The Cities of Spring Lake Park and Blaine <br />provided feedback on the four names but the <br />video tape from this meeting does not include <br />discussion of this item. <br /> <br />Attached is Jim Ericson’s April 4, 2005 staff report to the City Council that provides details <br />on the efforts listed in the above table. Also attached is former City Administrator Kurt <br />Ulrich’s staff report from July 5, 2005 that includes letters from a Blaine Council member <br />and Spring Lake Park’s City Administrator. <br /> <br />Discussion <br />Reasons to Continue Discussion <br />There are two main reasons why the City Council should reopen the discussion to add a <br />name to County Road10 as it goes through Mounds View: <br /> <br />1. Help eliminate the confusion between County Road 10 and State Highway 10, both <br />of which pass through Mounds View. This confusion will not disappear on its own. <br /> <br />2. Identity and differentiate Mounds View in the marketplace by capitalizing on what <br />makes Mounds View unique. Unlike Spring Lake Park and Blaine, the exit from <br />Interstate 35W north leads directly into Mounds View’s main commercial corridor. <br /> <br />Costs to Replace Signage <br />An important part of the discussion to add a name to County Road 10 is the cost. In 2004, <br />former City Administrator Ulrich reported to the Council that it would cost the City <br />$15−20,000 to replace local road signs to reflect a new name for County Road 10. The <br />Minnesota Department of Transportation (MnDOT) also would charge the City to update <br />signage on 35W. <br /> <br />When the City Council begins the 2011 budget discussions in June, the Council might <br />consider using the General Fund or one of the Capital Projects Funds to pay for new street <br />signs for County Road 10. City staff has not sought counsel yet from the City’s TIF <br />attorney or advisor on whether the City can use Tax Increment Financing (TIF) to replace <br />street signs. Because Economic Development statutes are often ambiguous, whether a <br />particular activity is TIF-eligible depends on the facts in each case. <br /> <br />Not only would there be cost to the City to replace the street signs, there would be costs to <br />the businesses located along County Road 10 to change their letterhead, business cards, <br />etc. Although Ramsey County would still recognize County Road 10 as one of the <br />corridor’s names, staff has not confirmed that systems like Google Maps, Yahoo Maps or <br />Global Position Systems (GPS) would recognize multiple corridor names. However, all of <br />the County-owned corridors in Mounds View have multiple names.