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Change in Road Material, Surface, or Color <br />This psychological method of attempting to slow traffic is normally used as a part of an area wide <br />beautification effort. Color can be mixed directly into the street surfacing material, or surface paint can be <br />used. The colored area can mark a pedestrian crossing or other feature of the area. <br />Streetscape Material or Landscape Plantings <br />This is another beautification option that could affect traffic speed. The design concept / type provides the <br />illusion that the street is narrower, generally causing drivers to slow down. Vertical elements, such as trees, <br />are most effective creating a confining feeling resulting in slower speeds. <br />Variable Speed Display Board – Trailer Mounted or Permanent Sign <br />The trailer-mounted speed display unit uses radar to record and display a motorist’s speed, along with the <br />posted limit. Motorists do respond to this technique, but it should be repeated to gain maximum <br />effectiveness. Alternatively, permanent speed displays are also now available and have been used in other <br />municipalities. These displays are self-contained units that are available to run on solar power for <br />convenience. They are often mounted on the same pole with a speed limit sign. This option is most often <br />used to mark the start of a lower speed limit area. <br />Police Enforcement <br />Increasing the use of radar to curb speeding can be an effective control tool – if it is administered <br />consistently. However, radar can be costly, and assigning officers to this lower-priority task is often difficult. <br />Though productive for the short-term, sporadic enforcement, or removing enforcement after a period of <br />time, will see speeds creeping back up over time. <br />Speed Alert / Watch Programs <br />This program allows residents to become a part of the solution. Under this program, citizens are trained to <br />operate radar units by law enforcement personnel. One person runs the radar unit while another records <br />speed and vehicle information. Speeders are then sent letters by the police department pointing out their <br />recorded speed and asking them to slow down. In many cases, the speeders are area residents. Under such <br />scenario, use of this technique can cause ill will amongst neighbors. <br />To achieve the most speed reduction on these roadways, a combination of two or more methods should be <br />used. A drop in the 85th percentile speeds of 10 to 15 percent would be considered a success based upon <br />the information available regarding these speed control methods. <br />For reference, the 85th percentile speed on Red Oak Drive when the study was performed in October 2006 <br />was 34.4 mph, compared to the posted speed limit of 30 mph. A decrease of 10 to15 percent in the 85th <br />percentile speed would result in speeds of 29.2 to 31.0 mph.