Agenda Packets - 2009/01/05 (2) - Laserfiche WebLink

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Item Number: 1 A&B Meeting Date: January 5, 2009 Type of Business: WS WK: Work Session; PH: Public Hearing; CA: Consent Agenda; CB: Council Business Administrator Review: _____ City of Mounds View Staff Report To: Honorable Mayor and City Council Economic Development Authority (EDA) Economic Development Commission (EDC) From: Heidi Steinmetz, Economic Development Specialist Item Title/Subject: Mounds View Branding Project − Residents Image Survey Results & Analysis and Business Operators Survey Update Background The Mounds View Branding Project began one year ago (January 2008) when the EDC began discussing different ways in which Mounds View could 1) better market itself to developers and potential businesses and 2) better communicate with its residents. After several months of discussion and research, the EDC took action and recommended that the EDA consider distributing a Branding Services and Public Communications/Marketing Plan Request for Proposals (RFP). Below is a project timeline that begins with the EDA’s authorization of the RFP. 2008 May EDA authorized distribution of branding Request for Proposals (RFP) June City staff received ten proposals/narrowed proposals to three consultants Mid-July EDA authorized City staff to interview top three consultants Late July EDA authorized a contract for services with Risdall Marketing Group Aug. Risdall attended EDC meeting to solicit input for survey questions Sept. Risdall interviewed City staff, EDC member and Councilmember to help develop survey questions Early Oct. EDA reviewed Risdall’s research plan, schedule and discussed Mounds View’s current image & identity Late Oct. “Residents Image Survey” was distributed to residents in City utility bills & the online survey tool became “live” Late Nov. A project update was provided to the Council Nov/Dec. Risdall initiated developer/real estate broker phone interviews Mid-Dec. “Residents Image Survey” online survey tool was “closed” Mid-Dec. “Business Operators Survey” was sent directly to Mounds View businesses & the online survey tool became “live” (the hard copy survey is attached) Dec. 31 “Business Operators Survey” online survey tool was “closed”