Agenda Packets - 2009/04/06 - Laserfiche WebLink

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City Council Work Session Item 1 – Logo Review April 6, 2009 Page 2 of 3 Public Input Risdall Marketing Group designed the logo options based on public input received through resident and business surveys distributed by the City last fall and winter. About 700 residents and 50 businesses chose to respond to surveys. The City’s Economic Development Commission (EDC) also served as a voice for the residents and businesses since four residents and three business representatives serve on the Commission. Finally, Risdall’s lead logo designer for this project is Mark Arnold, a Mounds View resident. City Staff Team City staff formed a logo review team to ensure that the logo options would reflect day-to- day City business. The team consisted of representatives from each City department. The team met three times and provided valuable creative input that directed Risdall to create different logo iterations, tweaks and all together new logo designs. Jim Ericson, Ken Roberts and I were part of the staff team meetings and the three of us held several additional meetings with Risdall to ensure that the logo designs reflect the City’s Brand Promise. Risdall Marketing Group Risdall has been in business for 37 years. Their 19-member creative staff (under the leadership of 3 art directors and 3 copywriters) worked to create logo options for Mounds View. Risdall’s team created and tweaked the logo designs based on their own internal debates before presenting them to City staff. Research of Other Cities Earlier this year, a couple of Council members brought up the idea of polling the public on the logo designs. Patrick Bettenburg of Risdall Marketing Group submitted the attached correspondence stating his professional opinion about doing a public poll. Staff also contacted other cities that have gone through the branding process to find out how the public was involved and attached is a summary of that research. Finally, the attached article describes a dilemma NASA is having because of a public poll. Recommendation Staff recommends that the EDA/Council: • Receive additional input from the Economic Development Commission on the logo options at the April 6, 2009 Work Session; • Select the final three logo designs at the April 6, 2009 Work Session; • Chose a final logo design at the April 13, 2009 EDA meeting; and • Unveil the final logo design for the City at the April 25, 2009 Town Hall Meeting.