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rte' <br /> - Y 3 - _: SECOND-YEAR'CURRICULUM <br /> Revenue Producing Services? x Tourism&It's Economic• ry and Philosophy of Revenue Producing Facilities. Impact <br /> f The principal elements and finances in the tourism game. <br /> �ncial gains with a revenue production mode. u,.:.:: How tourism expands the local economy and how tourism <br /> tdollars can benefit local recreation programs. <br /> Promoting Leisure Servicest • <br /> - \,.:� �d <br /> "Kinder and Gentler"methods of pro- a, Networking With Tourism for <br /> moting park and recreation activities. �� ' Recreation Revenue ve <br /> �' How Convention and Visitors Bureau <br /> Basic Budget Construction-Where <br /> Does the$Go <br /> and Park and Recreation Agencies may <br /> cooperate to benefit both local residents <br /> Constructing the agency budget using staff, Leon Younger and the visiting public. Visitors needs "'' - <br /> elected officials and interest groups. ,, Karla Nieden <br /> ti and public gains. <br /> • Structuring Parks&Recreation Departments for Revenue 1 <br /> E Philosophy and mechanics of designing and implementing a Measuring Impact&Lobbying for Parks,Recreation and <br /> P Y g g P g <br /> • departmental administrative/operating structure to increase 1..1 Conservation <br /> Make your case for P&R by documenting the impact on <br /> revenue from public programs and facilities. quality of life and demonstrating the economic significance. <br /> Role of Concessionaire,Contracts&Management /4 Lobby for funding at local,state,and federal levels. <br /> How to develop profitable and citizen beneficial contracts. <br /> l' Setting Fees for Service and Use of Recreation Facilities <br /> • Quality Customer Relations '� Methods of assessing needs and values to establish reasonable <br /> Training personnel to provide and maintain quality service. fees for services delivered. <br /> r Quality Service&Aquatics Methods of Competing for Budget Funds <br /> • Increase revenue through creative programming,promotion , Show your best in your appeal for budget allowances. <br /> and customer relations. <br /> 11' <br /> Make money to increase your program budget. <br /> Enterprise Funds z <br /> i � r'P k� Use of Volunteers in Programs <br /> Initiate,develop and manage an enter- Organizing,recruiting,training and rewarding volunteers. <br /> ' , � prise funding system. :, <br /> ;� r Revenue Producing Through <br /> - Time Management ,' , Programming for Seniors <br /> ,t Manage your time and your staff's time s f 3 Ethics of fees,marketing to older adults, <br /> to reach peak efficiency and production. ! ,. selling staff expertise,fund raising and <br /> Schwartz How to identify waste. How to plan, public/private partnerships. <br /> i schedule,and perform to take advantage of the most valuable ' <br /> I of assets,time. t <br /> LuAnne Mickelson <br /> I <br /> Marketing and Advertising Principles _ Liability&Legal Problems in Revenue Producing <br /> IMarketing and advertising recreation programs and products. A Recreation Services <br /> Revenue Methods for Community Recreation Facilities- Focuses on recent case law affecting the operation and poten- <br /> t <br /> Old Things,New Ways tial liability of recreation facilities. Ideas shared on improving <br /> 1 Facility programs,operations on aesthetics and how they NI facility evaluation and record keeping. <br /> I impact revenue production,including specific cases,current v,-. Corporate Sponsorships and Recreation Programs <br /> I techniques and trends,and small group interaction exercises. Industry supports parks and recreation. How to develop a <br /> € and make the contracts for securingcorporate <br /> Debate:Legislating Public-Private 5 t program <br /> financial support. <br /> Recreation ,,, —Risk Management <br /> Pros&Cons of legislation to protect ,0 'r % g cost savings applyingRisk Mana ement <br /> a private recreation from public competi- ; .' Recognizingby g <br /> tion. � - - techniques. <br /> Panel Discussion-Friends or Foe- Debate-Legislating Public-Private Recreation <br /> Frank Wise Pro&Con sides of legislation toprotect private recreation <br /> Y's/Boys&Girls Clubs gi <br /> Historically public and private organizations have worked in from public competition. <br /> concert,but current budget constraints create the potential for Foundations and Revenue Applications <br /> i pconflict. How do we resolve a conflict between organizations Establishing a foundation for public revenue solicitation and <br /> serving the same constituency? try: <br /> making it successful. <br /> Gaining Acceptance Through Public Relations Techniques Organizing and Marketing of Public % :, y <br /> How to inform the public of changes in operating policies, E Elections for Revenue •ri''' <br /> fees and charges,and program expansion. x ' <br /> g P ST P t, Innovative techniques for gaining public <br /> and Charges Policies I . support for bond and tax elections. / <br /> 6. <br /> and cons of charging for an event,program or facility. t <br /> i l view of fees and charges,developing a fees and charges Revenue Enhancement by Front Line <br /> a Employees jay Ellington <br /> policy,adopting the policy to the budget and implementing it How to organize and train employees to produce the best <br /> s into the day-to-day operations. Ef,;; <br />