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Mounds View Planning Commission April 7, 1999 • Regular Meeting Page 12 to provide income for the City. He stated the City would have a lot of control over sign content and he hopes the City would use funds for more than just the golf course. He stated he has signs on his building downtown and knows they are a good source of income. Hammerschmidt reviewed the standing City policy which already regulates sign content. He stated the minimum income received by the City would be $1,000 per sign per month. He advised that the bond regulations may indicate that any income generated at the golf course needs to stay with the golf course but that could be researched. Braathen pointed out that another need is to provide advertisement for the golf course itself. Hammerschmidt stated this is correct and noted this income stream requires no capital outlay. Commissioner Miller asked if federal funds were used with the construction of the highway. Hammerschmidt advised a State permit is required but not a federal permit. Michael Cronin, representing Eller Media, advised that a State and Federal permit needs to be obtained and maximum guidelines are established. Also, the property needs to be zoned for commercial or industrial uses. • Chair Peterson stated he considers billboards as a blight but there may be some situations where they are not as obtrusive. He stated that as a golfer the last thing he wants to see is a large advertisement billboard. Chair Peterson stated that when advertising the course, smaller monument signs are usually used rather than a large billboard. Hammerschmidt advised of three locations where the billboard would aid in blocking golf balls from adjacent property. Chair Peterson asked if a motorist has been hit by a golf ball. Hammerschmidt stated a vehicle has been hit and this is a concern. He reviewed how liability is determined in such a case. Commissioner Hegland asked if negative impacts have been researched. Hammerschmidt stated the course is so full of golfers that this is probably not an issue. He pointed out that the face of the billboard will face the freeway, not the golf course, and they will be placed into the wooded area, where possible, and landscaped. Hammerschmidt stated the policy can contain recourse should an objectionable sign be placed. Mr. Cronin reviewed their experience with these concerns and assured the Commission they can be addressed by prohibiting the advertisement of any age-restricted goods, political issues, etc. He stated if they are told to remove a billboard, it is done within three days. Mr. Cronin suggested that one person within the City have the authority to request the sign be removed. He advised this may impact the"richness" of the bids but would provide protection. Mr. Cronin • stated the actual sign structure could also be reconsidered. Mr. Dean explained the sign needs to high enough so it can be read from the freeway. Mr. Cronin