Agenda Packets - 2005/01/24 - Laserfiche WebLink

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Item No: 9I Meeting Date: January 24, 2005 Type of Business: CB Administrator Review: _____ City of Mounds View Staff Report To: Honorable Mayor and City Council From: Mary Burg Item Title/Subject: Resolution 6444, Purchase of Advertising from Prime Advertising and Design in the Blaine Community Resource & Residents’ Guide Background In the competitive golf environment, The Bridges of Mounds Views exceeds many other facilities in its golf niche. Through a sound marketing strategy, The Bridges of Mounds View will maintain its competitive advantage over other executive golf courses. The continued marketing of the golf course is implicit to keep the course a viable interest. Discussion Entering the new golfing season a variety of new and innovative options are sought for the promotion of The Bridges of Mounds View Golf Course and Learning Center. The opportunities to place the marketing information in areas of growth are key to meet the continued goals of the golf facility. Addition to the operation of the grounds in the highest of quality, maintaining leadership in the twin cities by The Bridges requires promotion. The current environment or growth in the housing market directs the chosen marketing strategy. Sound marketing practices are implicit to keep the golf course competitive. Prime Advertising and Design is developing Blaine Community Resource and Residents’ Guide. The guide will be delivered vie US postal service placing the information in each home and business in the City of Blaine. New or prospective homeowners throughout the year will also be receiving the guide. The advertisement opportunity is a very good value. This ad offers a large number of pieces and a lengthy time of the distribution. This ad will be ¼ page four-color copy. Fifty thousand pieces will be printed and distributed. The cost is approximately $00.02 per copy. The price includes direct mail and distribution through local realtors. The course proximity to the developing Blaine makes it a prime target market. City Administrator’s Note: The proposed Medtronic redevelopment of the course (if it proceeds) will allow the golf course to stay open through Labor Day of 2005. This allows the City to utilize the course for the major part of the season. All league play is also completed by that date. Recommendation The City Council approves resolution 6444 for the purchase of advertising from Prime Advertising and Design in the Blaine Community Resource and Residents’ Guide in the amount of $1,239.00 Respectfully submitted, Mary Burg, Golf Course Manager