Agenda Packets - 2005/01/24 - Laserfiche WebLink

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Item No: 9J Meeting Date: January 24, 2005 Type of Business: CB Administrator Review: _____ City of Mounds View Staff Report To: Honorable Mayor and City Council From: Mary Burg Item Title/Subject: Resolution 6417, Purchase of Advertising with JS Paluch Company Background In the competitive golf environment, The Bridges of Mounds Views exceeds many other facilities in its golf niche. Through a sound marketing strategy, The Bridges of Mounds View will maintain its competitive advantage over other executive golf courses. The continued marketing of the golf course is implicit to keep the course a viable interest. Discussion Entering the new golfing season a variety of new and innovative options are sought for the promotion of The Bridges of Mounds View Golf Course and Learning Center. The opportunities to place the marketing information in areas of growth are key to meet the continued goals of the golf facility. Addition to the operation of the grounds in the highest of quality, maintaining leadership in the twin cities by The Bridges requires promotion. The current environment or growth in the housing market directs the chosen marketing strategy. Sound marketing practices are implicit to keep the golf course competitive. The JS Paluch Company is a longtime publisher of area church bulletins. The bulletins reach people on the weekend, and are known to be a reference though the week. Weekends are a particular time in which the golf course wishes to attract new and repeat patrons to the facility. New golf events and individual golfers would be the expectation of the marketing through this venue. The advertisement opportunity is a very good value. Each of the churches proximity to the to the golf course is within the five mile radius. The ad is a ½ “ X 2” space. The cost per ad is $6.33 per week. The campaign would run through the season with a total of approximately seventy-eight ads in three locations for approximately twenty-six weeks. A multi-week, multiple bulletin discount is included in the pricing. There is a benefit to the repetitive nature of a term. A minimum of four weeks contract is required. City Administrator’s Note: The proposed Medtronic redevelopment of the course (if it proceeds) will allow the golf course to stay open through Labor Day of 2005. This allows the City to utilize the course for the major part of the season. All league play is also completed by that date. Recommendation The City Council approval of resolution 6417 for the purchase of advertising from JS Paluch Company in the amount of $494.00. Respectfully submitted, ________________________ Mary Burg, Golf Course Manager