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D. Guiding Principles There are some broad considerations that were drawn from the initial phases of this project that can serve as a prelude to the identification of Section 9 goals and objectives. These overarching issues represent the guiding principals that helped form the vision for Section 9 and, subsequently, guide development of the goals and objectives that follow. 1. The redevelopment of Section 9 of the Highway 10 corridor must reflect the vision of the community yet must recognize the existing physical, economic and social environment. 2. The character of the Highway 10 corridor is that of a broad, high-volume, trunk highway that is often portrayed as a barrier to community unity. The fundamental qualities that characterize this roadway as such cannot be changed to any great extent by the successful achievement of this plan's goals and objectives. 3. Any efforts to enhance the image and health of Section 9 must give consideration to land use, amenities and design elements that lend distinction to the area. Steps taken to affect meaningful change within Section 9 are necessary and reasonable at this time. 4. The plan for the redevelopment and enhancement of Section 9 is a tool to initiate action, to provide momentum, to guide the development community and to give policy direction to community decision makers. S. The continued vitality of Section 9 and the balance of the Highway 10 corridor relies upon • establishing and maintaining a mutually beneficial, cooperative relationship between City government representatives, business people, property owners and community residents. Section 9 Goals and Objectives The set of goals and objectives that have evolved out of this planning process will serve as policy statements to guide the decision-making process in matters that affect the development or redevelopment of corridor properties. The Section 9 goals and objectives have evolved from the refinement of various sources of baseline information and stakeholder input as well as the identification and analysis of a series of issues, opportunities and constraints. LAND USE • Goal #1: Section 9 represents an area of diversity and mixed land uses, and the City will encourage and support the continued establishment of a wide variety of land uses in order to generate interest and to promote opportunity. ° Objective: To support development plans and programs that encourage the mixing of uses in order to generate and maintain interest and diversity within the area. ° Objective: To ensure that the City's Comprehensive Plan acknowledges the benefits 1110 gained from land use diversity within the corridor. 18