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1008.01 1008.01• Subd. 6. PEDESTAL SIGN: A ground sign erected upon a single post or shaft or upon two (2) posts or shafts that merge or touch at the base or which are not more than fifteen feet (15') apart, center of shaft to center of shaft, with the display portion mounted on top thereof at least seven feet (7') above the surface of the street adjacent to the property on which the sign is located. No such sign shall have a sign area of more than three hundred forty (340) square feet on each side. Such sign may advertise only businesses located on the premises. No business property shall have more than one pedestal sign adjacent to each street upon which such business property abuts; provided, that on each street frontage of more than one hundred feet (100'), one additional pedestal sign may be established and maintained on such street frontage if such additional pedestal sign a) is located on a single pole, b) does not exceed twenty eight (28) square feet in an area on any side and does not have more than two (2) sides, c) is not more than four feet (4') in width or seven feet (7') in height on the sign face, d) is located at least seven feet (7') above the surface of the street. In lieu of one additional pedestal sign, two (2) separate signs may be located on the same pole, but such two (2) signs combined shall not exceed, in area or dimensions, the limitations applicable to a single additional pedestal sign. No pedestal sign shall be so designed as to have both a) moving parts, and b) moving or blinking lights. In addition to the pedestal signs permitted by the foregoing provisions of this subdivision, a sign advertising a public telephone may be located in the area ahead of the building setback line on the structure in which such public telephone is located. • Subd. 7. PORTABLE SIGN: A back-to-back, mobile advertising device which may be mounted on wheels and used for commercial as well as civic promotions. Subd. 8. PROJECTING SIGN: A sign other than a wall sign suspended from or supported by a building or structure and projecting out therefrom. Subd. 9. ROOF SIGN: A sign erected upon or above the roof or parapet wall of a building or structure. Subd. 10. SIGN: A sign, the primary function .of which is to direct attention to a product, service or activity that is sold or offered either elsewhere or upon the premises where such sign is located or to which it is affixed. Subd. 11. SIGN, ADVERTISING: A sign, the primary function of which is to direct attention to a product, service or activity that is sold or offered either elsewhere or upon the premises where such sign is located or to which it is affixed. Subd. 12. SIGN AREA: That area of a sign within the marginal lines of the surface, which bears the announcement, name, advertisement or other message or, in the case of letters, figures or symbols attached directly to any part of a building, the area which is includeldh in the smallest rectangle which can be made to circumscribe each letter, figure or symbo displayed thereon. City of Mounds View