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significant in that given choice; customers overwhelmingly choose the Pepsi products <br />when sold side by side with Coke in venues such as convenience stores. The Pepsi <br /> <br />Bottling Group has Mountain Dew Brand, which sells 25.3% of the total 20 ounce bottled <br />soft drink market share. The Pepsi Bottling Group has seventy-two flavors. The brands <br />include top selling Gatorade, Aquifina, SoBe, Lipton, Starbucks Frappuccino, Tropicana, <br />and Dole. Staff believes, with the exception of diet cola, sales will increase by offering <br />Pepsi products. Midwest Coca-Cola Bottling Company has the market share with Diet <br />Coke. Other Coke products include Minute Maid, Powerade, Dasani, all of which have <br />inferior sales. Coke has not entered the iced coffee market. <br /> <br /> <br />Summary Proposed Services <br /> <br />Proposal Coca-Cola Pepsi <br /> Five Year Contract   Free State of the Art Equipment   Supply all Visual Coolers   Full Service Option for Venders   Price per case, 20oz. soft drinks $16.75 $16.75 <br />Product Percent of Market 20oz. 25.4% 63.5% <br />Partnership 2004 $4,400 $5,000 <br />Coke Partnership 2005-2008 <br />($4400 per year) <br />$17,600 <br />Pepsi Partnership 2005-2008 <br />($2000 per year) <br /> $8,000 <br />Coke Annual Complimentary <br />Cases 6-20oz. cases <br />$400 <br />The Pepsi Bottling Group Annual <br />Complimentary Cases 150-20oz. <br />cases <br /> $10,050 <br />Annual Pricing 3% or less per year 3% or less per year <br />Cages (3) for exterior venders 3@$900 (city expense) Not Required <br />Commission on Full Service Sales 35% (20 oz) 35% (20 oz) <br />Commission on Full Service Sales 25% (12 oz) 25% (12 oz) <br />Will supply one golf tournament  <br />Six New Shade Umbrella’s  (once) (annually) <br />Cash Value (not Including <br />umbrellas or golf tournament) $22,400 $22,450 <br />Less Cages -$2,700 <br /> Total $19,700 $22,450 <br /> <br /> <br />