01-16-2009 - Laserfiche WebLink

Home Browse Search

Wednesday jam 14, 2009 NBB The report looked at nine topics of interest: demo- . Mounds View graphic data, city services, serious issues, life in Mounds survey results View, image perceptions, city attributes, values, brand and. announced County Road 10. The survey demographic Kate Garlock was made up of primarily Bulletin staff homeowners — a group Ris- dall called the "key stakehold- Mounds View is getting ers" because of the taxes they branded. Earlier this fall the pay to the city. city teamed up with Risdall According the report, Marketing Group to distrib- Mounds View is, "A fairly ute a survey amongst horn-, healthy community." downers. The purpose of the. Eighty-three percent of the survey was to gain insight as surveys rated quality of life in to how the city is perceived. Mounds View as either good and what things the residents or excellent. The survey also would like to see changed. displayed an active, outdoors This survey was the begin- community — with the pri- ning portion of Mounds mary activities listed by the View's effort to re-brand the survey-takers being: Walking/ city. That is to give the corn- running, using parks/trails, munity a new feel and a more gardening, biking, dining out, citizen-centric focus. The and shopping. • survey helped the marketing Interestingly, the values group discover how the citi- desired by the community zens wanted to be viewed, and the values the commu- At the end of October, nity was perceived as having, 3,250 households were deliv- saw a high correlation. ered a survey and over 20 Directly correlate with val- percent of those surveys were see Survey on page 5 returned — a number the Risdall group deemed "fabu- lous." Survey... continued from page 1 pride from the result of the We have this whole other "I think this was so fun," survey. section of people that don't she said. "I almost slept ues that describe Mounds One of the major con- get represented." with it under my pillow. I View — actually the ones cerns with the survey was Mayor Joe Flaherty was don't think there were any of importance, ones that the lack of renters repre- hopeful that, though not surprises." describe — key element sented. Council Member having taken the survey, The full report is avail- that will be used in brand Sherry Gunn said she was renters might still be rep- able to citizens at city hall, identity. surprised to see that many resented, as is a copy of the video According to Risdall, of the comments were to "[The renters] mean recording of the council "It's a city with roots and a get rid of the apartment a lot to this community," work session.buildings. he said. "I think we can very strong stable commu- nity aspect to it." „ They live here and extract certain portions Kate Garlock can be they travel through the of this that represent all reached at kgarlockalil- Risdall found the citi- town," she said. Their kids views and values of people lienews.com or 651-633- Aft zenry to be very involved are going to our schools. — doesn't matter if they're 2777. and hoped to continue lirSomehow we need to start homeowners or renters.' work with this citizenry to helmaintain and develop including them, they need Mounds View resident p the small town feel that to have a say. Their money Cindy Carvelli found the Mounds View seemed to does go to our city and survey results to be highly that's what keeps us going. accurate.