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Tagline Guru • City Branding Press Release Page 1 of 5 <br /> Heidi Steinmetz <br /> • From: Barb Benesch <br /> Sent: Wednesday, March 11, 2009 3:23 PM <br /> To: Jim Ericson; Heidi Steinmetz <br /> Subject: Emailing: Tagline Guru *City Branding Press Release <br /> TaglineGuru Home Sloganville, USA Awards City Branding Survey <br /> TaglineGuru Releases List of <br /> Top U.S. City Mottos and Monikers <br /> Winners of Sloganville, USA Awards Also Announced; <br /> City Branding Honored for Charm, Humor, and Infamy <br /> SAN MATEO, CA — September 20, 2005 —Just because you're a small town doesn't <br /> mean you can't have a big slogan. The towns that play the branding game well are part of <br /> a growing trend of thriving hamlets and villages whose mottos and monikers are helping <br /> to market their appeal and put them squarely on the map. <br /> • So says TaglineGuruTM (www.TaglineGuru.com) which today released its survey of the <br /> Top 50 U.S. City Slogans and Top 50 U.S. City Nicknames. It also announced the <br /> winners of the "Sloganville, USA AwardsTM," recognizing the most charming, colorful, <br /> dubious, and infamous city slogans and sobriquets across the nation. <br /> According to one hundred leading branding, marketing, and advertising professionals, <br /> "What Happens Here, Stays Here" (Las Vegas) was ranked #1 out of 400 city slogans, <br /> followed by "So Very Virginia" (Charlottesville); "Always Turned On" (Atlantic City, <br /> NJ); "Cleveland Rocks!"; and "The Sweetest Place on Earth" (Hershey, PA) <br /> The well-known moniker, "The Big Apple," was ranked #1 out of nearly 800 city <br /> nicknames, followed by "Sin City" (Las Vegas); "The Big Easy" (New Orleans); "Motor <br /> City" (Detroit); and "The Windy City" (Chicago). <br /> For a complete list of the 50 top-ranked slogans and 50 top-ranked nicknames, go to <br /> wwvv.taglineguru.com/citymottosmonikers.html. <br /> Survey Methodology <br /> Respondents in 82 cities across 38 states were asked to rank their top 10 city slogans and <br /> • top 10 city nicknames. Both official and unofficial, as well as past and present, slogans <br /> and nicknames were eligible for consideration. To level the playing field, a city could be <br /> listed only once in each category even though it had several mottos or monikers. <br /> 5/13/2009 <br />