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Tagline Guru• City Branding Press Release Page 4 of 5 <br /> Sloganville, USA Awards <br /> SIn conjunction with the Slogan & Nickname Survey, TaglineGuru announced the first <br /> annual Sloganville, USA Awards, which recognizes greatness, weirdness, and "other- <br /> ness" in American city mottos and monikers. <br /> According to TaglineGuru, which selected the award winners, the goal of the <br /> Sloganville, USA Awards Program was to honor the best, brightest, and most bizarre <br /> slogans and nicknames in ten different categories. "To be honest, the vast majority of city <br /> mottos and monikers are pretty dull and not very original," says Swartz. "Those that <br /> stand out and make an impression deserve some much-needed recognition." <br /> For a complete list of award winners, go to <br /> www.taglineguru.com/sloganvilleawards.html. <br /> Summary <br /> With the success of Las Vegas's slogan, many cities have jumped on the bandwagon to <br /> get a motto makeover. Atlanta recently selected its new moniker ("City of Peace"); <br /> Omaha is adjusting to its new slogan ("0! is for Omaha"); and Atlantic City is basking in <br /> the glow of its latest incarnation. The buzz is that Indianapolis and Oklahoma City are <br /> still searching for one. <br /> "All slogans have their detractors. That comes with the territory," Swartz says. "The goal <br /> for all towns, big and small, is to select a motto or moniker that connects with people on <br /> a personal level, makes them feel good, and opens up their hearts, minds, and wallets. <br /> "Coming up with an effective slogan or nickname for your city is a political, economic, <br /> cultural, and creative decision, and requires more time and effort than a simple roll of the <br /> dice. Just ask Las Vegas. Their gamble paid off." <br /> A division of The Byline Group (www.thebylinegroup.com), TaglineGuru is dedicated <br /> exclusively to the messaging strategies that shape effective branding and positioning <br /> choices. Its president, Eric Swartz, has created slogans, names, and other branding <br /> concepts for more than 80 organizations, including Adaptec, Apple Computer, CMP <br /> Media, FedEx, Sun Microsystems, and Wells Fargo. <br /> For more information about Slogan & Nickname Survey, the Sloganville USA Awards, <br /> or www.TaglineGuru.com , contact Eric Swartz at 650.573.9009 or <br /> eric@taglineguru.com. <br /> ### <br /> • TaglineGuru Home City Branding Survey <br /> Sloganville, USA For more information, contact Eric Swartz at 650.573.9009 <br /> 5/13/2009 <br />