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City Seeks VIEWTagline Ideas For the past year, Mounds View's Economic Development Authority (EDA) has been working to refresh Mounds View's image or brand to residents, businesses, prospective businesses and visitors. "Despite today's tough economy, our neighborhoods and businesses continue to thrive," said Clerk-Administrator Jim Ericson. "If the City displays its strong image, we will naturally create opportunities for Mounds View such as attracting new businesses and services that aren't currently available here." Risdall Marketing Group developed a brand strategy and brand promise for Mounds View. They did this with the help of 700 residents and 50 businesses who chose to respond to surveys distributed by the City last fall and winter. "Public participation in this process is important to us", said Mayor Joe Flaherty. "The public input we received so far helped shape our brand strategy and the City's new logo. We are now requesting the help of Mounds View residents, businesses and other community members to submit ideas for a new City tagline." S City of Mounds View's Brand Promise The City of Mounds View is an active community with a small town feel, committed to being family friendly, safe and fun, with planned and managed growth and development, overseen by an open government that is responsive and fiscally responsible. If you are interested in submitting new tagline ideas for the City of Mounds View, below are the criteria that the Mounds View EDA will use to select a new tagline. Mounds View's new tagline should: • Reflect the City's brand promise (it should capture the imagination, direction or essence of the City and communicate it to the residents, businesses and visitors) • Be easy to remember • Roll off the tongue (easy to say) • Emphasize a compelling benefit to consumers • Promote Mounds View's location/geographic identity • Be unique (it should differentiate Mounds View from neighboring/other cities) • Be less than ten words Tagline ideas may be submitted by September 18, 2009, to Heidi Steinmetz at Mounds View City Hall located at 2401 Hwy 10, Mounds View, MN 55112. You may also e-mail or call Heidi with your idea (s) at heidi.steinmetz a(�ci.mounds-view.mn.us or 763-717-4029. City staff will provide the EDA with all submitted tagline ideas at the October 12th EDA meeting at Mounds View City Hall. If the EDA chooses a tagline from the ideas submitted, the City Council will formerly recognize the tagline creator.