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Item #: 6A <br />Meeting Date: April 2010 <br />MOUNDJS tT� Type of Business: EDC <br />Administrator Review: _ <br />City of Mounds View Staff Report <br />To: Economic Development Commission <br />From: Heidi Steinmetz, Economic Development Specialist <br />Item Title/Subject: Review and update on Mounds View's efforts to name or <br />rename County Highway/Road 10 <br />Background <br />EDC Priorities Include Naming or Renaming County Hwy/Rd 10 <br />The EDC's top 2010 priority is "Development/redevelopment along County Hwy 10 <br />Corridor". The EDC then prioritized subcategories "a through F as part of this priority. <br />"Potential name change for County Hwy/Rd 10" the the top subcategory. <br />The EDC's second 2010 priority is to "Continue budgeting to implement the Mounds View <br />Branding Project". <br />Renaming County Hwy/Rd 10 is an action step related to both priorities. <br />Mounds View Brand Strategy <br />Risdall Marketing Group developed a brand strategy for Mounds View in 2009, which the <br />EDA approved on April 13, 2009. Objective three of Mounds View's brand strategy is to <br />"Capitalize on the County Road 10 corridor" by "Repositioning the City's image by <br />capitalizing on the naming opportunity with County Road 10". To help achieve this action <br />step, Risdall suggested that the City do the following: <br />Change the County Road 10 corridor from a highway to a parkway <br />Put the name of the city on the roadway (signage, maps) <br />Choose a name like "Parkway" that communicates something betterthan a highway <br />that develops an image of a main street for the city <br />Mounds View's 2004 and 2005 Efforts <br />The 2009 brand strategy was not the first time the City acknowledged the positive benefits <br />of naming County Hwy/Rd 10 as it goes through Mounds View. The City Council tried to <br />accomplish this in 2004 and 2005. Summarized on the next page are their efforts. <br />