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April 16, 2010 EDC Meeting Item 6A—Rename Hwy 10 Page 3 of 4 Discussion Reasons to Continue Discussion There are now two main reasons in 2010 why Mounds View may want to reopen discussions to name County Hwy/Rd 10 as it goes through Mounds View. The first reason is to eliminate confusion between County 10 and State Trunk Hwy 10, both of which pass through Mounds View. This confusion continues and will not disappear on its own. The second reason is to continue to implement Mounds View's Brand Strategy. The purpose of the Mounds View Branding Project was to give Mounds View an identity in the marketplace. One way to do so is to by capitalizing on what makes Mounds View unique. One thing that makes Mounds View unique compared to its neighbors is that Interstate 35W leads into Mounds View's main commercial corridor. Costs to Replace Signage A large part of the discussion to name County Hwy/Rd 10 is cost. In 2004, former City Administrator reported to the Council that it would cost the City $1520,000 to replace local road signs to reflect a County Hwy/Rd 10 name change. The Minnesota Department of Transportation (MnDOT) also would charge the City to update signage on 35W. Not only would there be cost to the City, there would be costs to the businesses located along County Hwy/Rd 10 to change their letterhead, business cards, etc. Although Ramsey County would still recognize County Hwy/Rd 10 as one of the corridor's names, staff has not confirmed that systems like Google Maps, Yahoo Maps or Global Position Systems (GPS) would recognize multiple corridor names. However, all of the County - owned corridors in Mounds View have multiple names. List below and shown on the attached map are Ramsey County roads located in Mounds View: • Silver Lake Road is also County Road 44 • Long Lake Road is also County Road 45 • County Road H is also County Road 88 and 9 • County Road I is also County Road 3 and 82 • Old Hwy 8 is also County Road 77 Preliminary Comments from Ramsey County Engineer Staff recently inquired with the Ramsey County Engineer Ken Haider of the process to name a County road. He noted in an e-mail to City staff that there is not a standard procedure for such a request because it happens so infrequently. He added that all County roads have a number that would not change and that he does not think the County has any strong feelings about adding a name to County State Aid Highway 10 (CSAH 10). He concluded by saying that if he receives a request from Mounds View through a City Council resolution, he would take that request to the County Board for action. Staff does not suggest that Mounds View reconvene the 2004/2005 committee or form a new committee to name County Hwy/Rd 10. The former committee consisted of representatives from Blaine, Coon Rapids, Mounds View, Spring Lake Park, Anoka County, Ramsey County and the two local Chambers. Staff does not expect a different outcome in 2010 than what the committee accomplished in 2005.